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The influence of customer relationship management on customer loyalty in an e-commerce setting Master Thesis
Bouwman, H.J.
March 2011 -
Innovation adaptation Why consumers may opt against adopting an innovation? Master Thesis
O'farrill Machin, J.
March 2011 -
Psst… check this out, it is awesome! How advertising creativity influences online and traditional word-of-mouth Master Thesis
Fibbe, M.A.
March 2011 -
How to measure nontraditional marketing communications effectiveness? A case study Master Thesis
Wortman, S.
March 2011 -
The appraisal theory on promotions Affect or cognition? Master Thesis
Schoolderman, M.A.
March 2011 -
Front-of-pack nutrition labels When do consumers use them and does this influence purchase intention? Master Thesis
Gent, J.G.C.A.A. van
March 2011 -
Online product presentation A study on the effectiveness of the product presentation of apparel in an online setting Master Thesis
Brouwer, P.C.
March 2011 -
CEO narcissism and its impact on corporate M&A activity Master Thesis
Veraart, M.C.E.
March 2011