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AI take-over of social media networks? Investigating human vs. AI influencer social media engagement outcomes. The influence of social psychological distance, credibility and authenticity on consumer perceptions Master Thesis
van der Zalm, Finn
July 2024 -
Green advertising on social media: How emotional versus rational appeals shape perceived sustainability amidst social media likes and comments and green skepticism Master Thesis
Onckels, Laura Lisa
July 2024 -
Between Self and Others: Unraveling Algorithm Aversion in Decision Scenarios Master Thesis
van Frankfoort, Noa
July 2024 -
"What am I looking at?": Investigating the appreciation for AI-generated artworks Master Thesis
Cattin, Yolande
July 2024 -
Exploring Consumer Attitudes of Artificial Intelligence in Art: The Impact of Perceived Meaning and Context Master Thesis
Budak, Sevval
July 2024 -
Exploring the Impact of Perceived Accuracy in AI and Human Financial Advice across Cryptocurrency and Traditional Stock Investors Master Thesis
Arikan, Ilayda
July 2024 -
The impact of the immersion level of museum websites on behavior outcomes; exploring mediation through emotion and moderation by cultural interest Master Thesis
de Vos, Eliza
July 2024 -
Spillover effect of CSR communication and brand personality: from employer brand level to product brand loyalty Master Thesis
Belko, Lara
July 2024