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Humans versus AI: A New Era in Advertisement Creation Master Thesis
van der Graaf, Rosanna
July 2024 -
The Influence Of Sensory Language On Purchase Intention: A Comparitive Study Of Virtual And Human Influencers Master Thesis
Sligting, Lara
July 2024 -
(A)I trust you: The Impact of AI-Nature Disclosure on the Perceived Trustworthiness of AI Influencers on Instagram Master Thesis
Tomaiuolo, Alina
July 2024 -
The Impact of Consistency vs. Novelty in Influencer Marketing on Consumer Purchase Intention Master Thesis
Massuir, Clara
July 2024 -
"Catalysing Change: Evaluative Conditioning as a Tool to Change Negative Gender Norms Among Indian Consumers” Master Thesis
Rao, Sagarika
July 2024 -
Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement Master Thesis
Pareek, Anisha
July 2024 -
Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements Master Thesis
van der Pol, Kyra
July 2024 -
Tasting Cultures: How Do Dutch Consumers Perceive Bulgarian Products And What Factors Influence Their Preferences In The Context Of Cross-Cultural Food Consumption? Master Thesis
Garcheva, Alex
July 2024