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Unmasking Luxury's Secrets: Deciphering the Influence of Brand Endorsements on Positive Word-of-Mouth - Unraveling the Dynamics of Brand Authenticity and Influencer Credibility Master Thesis
Erens, Britney
July 2024 -
Do you have a story to tell?: Investigating the Influence of Storytelling on Purchase Intention, Exploring the Mediating Role of Perceived Value and the Moderating Influence of Influencer Credibility, a Study on Influencer Marketing on Instagram Master Thesis
Remmelzwaal, Mieke
July 2024 -
The Impact of Puffery on Consumers' Purchasing Intent in an Online Environment: A Moderated Mediation Analysis Master Thesis
Mircheva, Diana
July 2024 -
Exploring the Impact of Non-Immersive Virtual Stores on Online Luxury Consumer Behaviour Master Thesis
Reggiardi, Elena
July 2024 -
Beyond the Black Box: Examining Consumer Responses to AI Disclosure in Ads Master Thesis
Szachna, Natalia
July 2024 -
Interventions to increase the healthfulness of shopping baskets Master Thesis
van Dijk, Michelle
July 2024 -
The scent of success: research into the country-of-origin of products, endorser nationality and perceived quality in perfume advertising in the Netherlands Master Thesis
de Jong, Fleur
July 2024 -
The impact of creativity in influencer-generated content on brand attitude Master Thesis
Spaepen, Maartje
July 2024