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Nudging Consumers towards Ethically Sourced Chocolate Products Master Thesis
Unruhe, Nina
June 2025 -
The Influence of Parody Use on Advertisement Effectiveness: The Mediating Role of Emotional Valence Master Thesis
Levchuk, Maria
July 2025 -
Luxury Fashion in Times of Scandal: Balancing Transparency & Exclusivity Master Thesis
Vriens, Fien
July 2025 -
How does Message Framing (Gain/Loss) influence Travel Intention through Risk Perception, and what is the moderating effect of the Type of Traveller (Business/Leisure)? Master Thesis
van den Honert, Daphne
July 2025 -
Healthcare Communication: The Role of Framing Authority in Psychiatric Treatment Acceptance; Investigating the Mediating Role of Risk Perception in SSRI Treatment Acceptability Master Thesis
Zadro, Emma
July 2025 -
Trust Us, We Sell Good Quality Clothes: The Impact of Fashion E-commerce Product Presentation on Purchase Intention, Mediated by Trust and Perceived Quality Risk Master Thesis
Vasstrand, Kaja
July 2025 -
How does the type of nostalgia (personal vs. historical) influence consumer purchase intention, and to what extent is this relationship moderated by savoring? Master Thesis
Wigleven, Danny
July 2025 -
Scandals, Social Media, and Engagement: When Controversy Becomes a Marketing Tool Master Thesis
Pastella, Federica
July 2025