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Sustainability in Fashion Advertising: The Impact of a Green Nudge and Endorser Type on Choice Satisfaction and Purchase Intention Master Thesis
van der Maas, Lara
June 2025 -
Authenticity in the digital spotlight: A study on the impact of TikTok content strategies on viewers' perceptions Master Thesis
Gadola Del Rio, Teresa
June 2025 -
Combining mass customization and cause-related marketing: Exploring the impact of customization processes and charity-linked products on WOM Master Thesis
Eweg, Laura
June 2025 -
The effects of exposing people to information about current data practices on the feeling of powerlessness and intention to learn about data protection methods Master Thesis
Talen, Wouter
June 2025 -
Pushing Limits: How to nudge women to incorporate resistance training in their fitness journey Master Thesis
Caudéran, Malena
June 2025 -
We Are Animals, Too: Exploring the Impact of Emotion-Based Message Appeals, Induced Perspective-Taking, and the Mediating Role of Processing Fit Fluency on the Intent to Donate Towards Animal Conservation Master Thesis
Klebus, Marta
June 2025 -
From Leaf to Label: The Influence of Eco-Certifications on Consumers’ Perceived Value of (Nature-)Regenerative Tea Master Thesis
Beijk, Guido
June 2025 -
Bet Now or Regret Later? Investigating Framing Effects in Football Betting Advertisements and Their Impact on Betting Intentions Master Thesis
Soloviev, Norbert
June 2025