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Psychology of AI; Investigating the “AI composer bias” Master Thesis
Kułakowska, Klaudia
July 2024 -
Examining the Preference Diversity displayed to Algorithmic versus Human Recommenders and the Corresponding Expectations of Recommendation Accuracy in High versus Low Involvement Contexts Master Thesis
van der Werff, Zoë
July 2024 -
Tasting Cultures: How Do Dutch Consumers Perceive Bulgarian Products And What Factors Influence Their Preferences In The Context Of Cross-Cultural Food Consumption? Master Thesis
Garcheva, Alex
July 2024 -
Exploring the impact of narrative structure in green advertisements on green purchase intention for Gen Z: The effects of visual, textual, and non-narrative advertisements Master Thesis
van der Pol, Kyra
July 2024 -
Mind vs Heart: A qualitative study on the perception of Rational vs Emotional appeals in green product advertisement Master Thesis
Pareek, Anisha
July 2024 -
"Catalysing Change: Evaluative Conditioning as a Tool to Change Negative Gender Norms Among Indian Consumers” Master Thesis
Rao, Sagarika
July 2024 -
The Impact of Consistency vs. Novelty in Influencer Marketing on Consumer Purchase Intention Master Thesis
Massuir, Clara
July 2024 -
(A)I trust you: The Impact of AI-Nature Disclosure on the Perceived Trustworthiness of AI Influencers on Instagram Master Thesis
Tomaiuolo, Alina
July 2024