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The identification of both engagement attributes and trends in interactive advertising via branded mobile apps, and also the utilization of its app store optimization attributes Master Thesis
Gent, Lex
July 2018 -
Are we able to close the green gap? Affecting intention to consume plant-based food products by the provision of information and a writing assignment Master Thesis
Reeuwijk, Suzanne
July 2018 -
Choosing between seemingly identical products online Master Thesis
Mensch, Lisanne
July 2018 -
The impact of social media targeted advertising strategies on brand attitudes Master Thesis
Deknatel, Jimme
July 2018 -
How different product categories affect the relationship between emotional content and online sharing intentions Master Thesis
van der Stee, Eline
July 2018 -
Drivers of review usefulness on TripAdvisor Master Thesis
Boerdam, Mirthe
July 2018 -
Online review characteristics and its influence on perceived usefulness and intention to visit Master Thesis
Qian, Mong-Yun
June 2018 -
Investigating the influence of employees as brand ambassadors, via the social media channel linkedIn, on brand equity Master Thesis
Kessel, L. (Laura)
May 2018