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The influence of the medium of a narrative advertisement on consumers’ purchase intentions Master Thesis
Colenbrander, Andrea
June 2024 -
How consumers use and respond to stories Master Thesis
Gonçalves, Malu
June 2024 -
Shifting consumers toward sustainable choices Master Thesis
Leclere, Prunelle
June 2024 -
Influencing Healthier Consumer Choices: Evaluating the Impact of Nudges on Shopping Basket Composition Master Thesis
Kalf, Noor
June 2024 -
Charitable appeals in a clothing donation context: An investigation into the interaction effects of charitable appeals, effort, psychological closeness to the cause and their three-way interaction on clothing donation intention Master Thesis
van Leeuwaarde, Sophie
June 2024 -
Smart choices: Investigating the potential of personalised digital recommendations in influencing healthier food choices within the online supermarket environment Master Thesis
de Leeuw, Femke
July 2024 -
The role of personal stories in creative marketing strategies: A necessity or just a nice to have? Master Thesis
WaŁecka, Zuzanna
July 2024 -
Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention Master Thesis
van der Windt, Anouk
July 2024