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La dolce vita meets Dutch gezelligheid: navigating cross-cultural influencer marketing on Instagram between Italy and The Netherlands Master Thesis
Borsboom, Chiara
July 2024 -
Shades of style: analyzing the difference between colored and black-and-white image content in fashion marketing Master Thesis
Bronsgeest, Maaike
July 2024 -
The effect of ownership history on NFT pricing Master Thesis
Simion, Matei
July 2024 -
The Implications of Utilizing Generative AI: Perceived Trustworthiness in GenAI vs. Human-Created Advertisements Master Thesis
Donraadt, Merle
July 2024 -
The effect of visual congruence on the relationship between rival sports team sponsorship and the brand attitude of home team supporters Master Thesis
Dingen, Jelle
July 2024 -
Influencers and Controversy: The difference between micro vs. macro influencers and how controversy affects brand image Master Thesis
Nathie, Risha
July 2024 -
What Keeps Us from Shopping in the Metaverse? The Moderating Role of Trust and Consumer Innovativeness Master Thesis
Hofmann, Lisa
July 2024 -
Beyond the Palette: Exploring the Impact of Warm vs. Cool Color Combinations in Advertisements on Emotional Engagement and Advertising Effectiveness through Facial Recognition Analysis Master Thesis
Jong, Rouissa
July 2024