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Giving Freedom or Taking Control? Investigating The Effect of Brand Control and Commercial Orientation on TikTok Influencer Marketing Master Thesis
Baez Schipper, Schania Lisset
July 2024 -
Digitisation of Kiranas: Understanding Barriers and Drivers to Technology Adoption in the Unorganised Retail Sector of India's BoP Master Thesis
Srivastav, Anushka
July 2024 -
Exploring the Relationship Between Brand Message Complexity and Audience Type in Place Branding. A Rotterdam Case Study. Master Thesis
Mulderij, Elisa
July 2024 -
Effectiveness of brand-generated UGC at affecting purchase intentions: a comparison with influencer content Master Thesis
Zharinov, Vitalii
July 2024 -
To Cut Ties Or Not: Should Brand Terminate Or Continue Endorsement Collaboration With Scandalized Celebrities? Master Thesis
Liu, Zhitong
July 2024 -
Can impulse buying be intervened by lowering positive affect? Master Thesis
Stevanović, Marina
July 2024 -
Take me back to summer '69: Exploring the effect of ad-evoked nostalgia on WTP for non-alcoholic beverages and the mediating role of self-referencing and advertisement attitude Master Thesis
Pacho Santos, Julia
July 2024 -
Can labels influence consumers? A study on the effect of adding sustainable and health information to the packaging of nuts Master Thesis
Zwemer, Kim
July 2024