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Congruent and credible? Examining the effect of green influencer-product congruence on consumers’ attitudes through source credibility and the role of abstract-concrete message frames Master Thesis
Roth, Nele
August 2024 -
The interaction between online environments & consumer decision making Master Thesis
Jia, Ina
August 2024 -
The impact of social media platforms on customer engagement in viral marketing Master Thesis
Vermaat, Kate
August 2024 -
Social Credit Scores and the Hiring process: what impact will this technology have on the assessment of candidates? Master Thesis
Zavarise, Giovanni
August 2024 -
What factors lead to customer satisfaction when co-creating a service in a fast-changing environment? Master Thesis
Sizaret, Victor
August 2024 -
Exploring the placemaking process to establish community attachment Master Thesis
van Buren, Jessy
August 2024 -
Unveiling the Dynamics of Affective Evaluation: A Study on YouTube Video Content Message and Viewer Engagement Master Thesis
Fernandes, Noa Fernandes
August 2024 -
Building Brand Associations: “Becoming a Global Brand: A Content Analysis of Nike, Apple, and McDonald’s Brand Strategies” Master Thesis
Rudya, Anna
August 2024