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Decoding Guest Preferences: Image Classification of Airbnb Interior Styles and Booking Rate Master Thesis
Kruit, Timber
August 2024 -
The effects of self-esteem on consumer purchase intentions in the context of the fashion industry Master Thesis
Corocher, Letizia
August 2024 -
Exploring the effect of different types and combinations of message strategies and the moderating role of different alcohol levels on risk perception Master Thesis
Appels, Dominique
August 2024 -
The Influence of Digital Product Passports on Sustainable Purchase Intention in the Fashion Industry: Exploring the Potential Mediating Effect of Label Helpfulness and the Role of Psychological Barriers as a Potential Moderator Master Thesis
Allas, Myrèse
August 2024 -
Exploring the moderating effect of Content Type on the relationship between “Dupe” Product Characteristics and Purchase Intention for Cosmetics on TikTok Shop: A Social Commerce Study Master Thesis
Gijbels, Boudewijn
August 2024 -
How Tokenism Predicts Brand Attitudes: A Self-Congruence Perspective Master Thesis
Useni Ne Ngoy Ngabo, Myriam
August 2024 -
Unveiling the Nexus of Celebrity Endorsement in E-sports: The moderating effects of ad disclosure and identification Master Thesis
Cojocaru, Vlad
August 2024 -
Exploring the Impact of Iconic Latin American Superheroes on the Place Brand of their Respective Home Nations Master Thesis
Ponce de Leon, Luca
August 2024