-
The Sound of Spending: An Experimental Study on the Mediating Role of Emotional States Between Musical Elements and Impulsive Buying Behaviour Master Thesis
Sadhinoch, Jadyn
July 2025 -
The impact of informational vs. inspirational content shared by fitness influencers on short-term fitness behavior Master Thesis
Lange, Tom
July 2025 -
Dealing with Sponsorship Disclosure: Interventions for Influencer Marketing Master Thesis
Barnas, Ruben
July 2025 -
Scanning Sustainability: How Framing, Education, and Personal Innovativeness Influence Engagement with Digital Product Passports in the Fashion Industry Master Thesis
Swinkels, Emmy
July 2025 -
Driving Offline Attendance in eSports: How Advertisement Messages Shape Consumer Willingness to Pay Master Thesis
Walter, Yorick
July 2025 -
The Impact of False Advertising on Consumer Repurchase Intentions: The Moderating Role of Company Communication Strategies Master Thesis
Rentinck, Saar
July 2025 -
Mobile Users' Perceptions of Non-Skippable Pre-Roll Ads on YouTube: A Qualitative Study Master Thesis
van Mastrigt, Bastiaan
July 2025 -
‘Real or Generated?’: The effects of AI- and human-generated advertising visuals on millennials’ ad attitude and brand perception of a luxury haircare brand Master Thesis
Semoli, Adelaide
July 2025