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Nouveau Luxe: to what extent can Metaverse events (vs physical events) be used to positively increase willingness to buy from luxury brands? Master Thesis
Silvius, Jodie
July 2023 -
The Appeal of Attending Cultural Events Within The Metaverse: Exploring Perceived Value And The Mediating Role of Attitudes On Purchase Intentions Master Thesis
Zafar, Adeel
July 2023 -
Online impulsive buying behavior: The effects of emotions and reappraised emotions on online consumption Master Thesis
Guilonard, Mylène
July 2023 -
The Effect of Emotions on Online Impulse Buying. The Moderating Role of Emotional Intelligence and the Mediating Role of Perceived Enjoyment Master Thesis
Garcia Escalona, David Genaro
July 2023 -
Can positive feelings compensate for negative reviews? - Whether emotions moderate the relationship between perceived risk (due to reviews) and purchase intention in the context of e-commerce Master Thesis
Mans, Esther
July 2023 -
The effect of emotions on the healthiness of food choices: exploring the moderating role of convenience in food preparation Master Thesis
de Bie, Sophie
July 2023 -
Consuming to be different: Do feelings of individualism and the need to express them influence brand loyalty among consumers? Master Thesis
Uddin, Talha
July 2023 -
Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag Master Thesis
Antonucci, Emma
July 2023