Erasmus University Thesis Repository: Erasmus University Thesis Repository

Environmental Sustainability as a Service Master Thesis

Velseboer, Hilde

July 2021
Employee Burnout in a Multiteam Membership Context: Investigating the Effects of Accumulation of Simultaneous Team Memberships on Job Demands and Job Resources Master Thesis

Stoelinga, Laurie

July 2021
When the only constant is disruption: How Strategic Management can help organisations be prepared for the unexpected. Master Thesis

Missaoui Hajib, Juliette

July 2021
Agile team’s response to remote working during the global COVID-19 pandemic Master Thesis

Sastrowijoto, Juliëtte

July 2021
Sneaker Endorsements: The Effects of Celebrity Endorsements On The Resale Market Master Thesis

Chirino, Stefano

July 2021
Efficacy sana in corpore sano: Does exercise influence general self-efficacy? Master Thesis

Piloto de Macedo Lima, Joao Francisco

July 2021
Finding Your Greatness: Examining the influence of empowerment advertising on achievement motivation Master Thesis

Herek, Laura

July 2021
“Standing out in the Instagram Influencer Era” A Study on the Effects of Sponsorship Disclosure Timing and Message Sidedness in Instagram Stories on Consumers’ Evaluations on the Credibility of the Advertisement and Attitude towards the Influencer Master Thesis

Eelsing, Valerie

July 2021
Is this post my friend or my enemy? Master Thesis

Gözükara, Deniz

July 2021
Marketing and branding applied to places Master Thesis

Arslan, Aylin

July 2021
Overtourism. The effect of positive and negative nudging on tourist destination attitude. Master Thesis

van der Zwan, Evi

July 2021
The value of creativity in shampoo advertisements Master Thesis

van Dooremalen, Queeny

July 2021
Luxury and creativity: How do luxury brands win the heart of consumers through advertising creativity? A cross cultural study between Eastern and Western consumers. Master Thesis

Nguyen, Vy

July 2021
The role of emotions in hedonic purchases Master Thesis

Topoglu, Aleyna

July 2021
Mind your Emotions: the effect of Sociomoral Disgust as driver of Moral Behavior in the context of COVID-19 Master Thesis

Marin, Elena

July 2021
What is the effect of disgust and framing in advertisements on choosing healthier food? Master Thesis

Iggström, Sanne

July 2021
Visualization of online eco-friendly apparel: different designs, different purchase intentions depending on environmental concern? Master Thesis

Choy, Yasmine

July 2021
The influence of system generated cues, and information overload on consumer trust in product webpages Master Thesis

Beij, Yasmin

July 2021
Greenwashing in the air transportation industry and its effect on trust and brand attitude Master Thesis

Wiersma, Teddy

July 2021
The Impact of Deceptive Health Claims in Advertising Organic Food Products and CSR Involvement on Company's Reputation, Consumer Trust and Purchase Intention Master Thesis

Achir, Aisha

July 2021
Will you trust me? A study on consumers’ trust levels towards digitally created influencers Master Thesis

Dondorp, Maike

July 2021
The effect of time pressure on the willingness to implement creative ideas in the context of the innovation process Master Thesis

Truvnev, Vinny

July 2021
The relevance of family firm branding: The influence of product contexts, attachment & attitude - An experimental study Master Thesis

Teichmann, Johanna

July 2021
The symbolic power of maturity. Measuring perceived innovation ability of family firms. Master Thesis

Schouten, Loekie

July 2021
Perceptions of: ethical use of data, data ownership, and the value of data Master Thesis

Lin, I-Ting

July 2021
Industry Context & the Relationship between Data Breach Information & Intentional Privacy Behavior Master Thesis

Ellerkamp, Gregor

July 2021
Big Proctor Is Watching You: A quantitative research into students’ evaluation on the ethical use of personal data in online proctoring Master Thesis

de Vrij, Joanne

July 2021
Alternative Sign-up Options, Ethics, and Trust Master Thesis

Langenskiöld, Cedric

July 2021
Identity Inference from Digital Possessions: Exploring the Differences between Digital and Physical Possessions regarding to the Accuracy and Confidence about Identity Inference Master Thesis

Javorková, Natalia

July 2021
“Express to Impress” - The effects of social status and self-efficacy on strong identifiers’ preference for automation Master Thesis

Tak, Roos

July 2021
Identity Coherence in the Light of Social Media Use and Management Master Thesis

Travkina, Yekaterina

July 2021
Products and identity in the digital age: Vinyl vs. digital music collections Master Thesis

Urbano Tanis, Linda

July 2021
Sharing a Pint: Motivations for craft product consumption and the impact of social media on the consumption experience Master Thesis

Boeren, David

July 2021
The Familiarity of Numeric Formats and How It Influences Risk Perception Across Age Groups Master Thesis

Gehrke, Cathrine

July 2021
Total Foodprint Recall: The Impact of Carbon Label Design on Grocery Shoppers Master Thesis

Manguta, Teodora

July 2021
Mundane consumption of sportswear Master Thesis

Lu, Candy

July 2021
Examining Influential Factors of Charitable Behavior in the Context of Ocean Conservation Master Thesis

Jansen, Philipp

July 2021
Compensatory Donation – The Impact of Power and Observation on Charitable Behavior Master Thesis

Seiz, Cosima

July 2021
Closing the Gap of Information Asymmetry Between Donors and Charities: How Third-Party Accreditation Can Act as a Marketing Cue to Influence Charitable Behaviour Master Thesis

Seiz, Clara

July 2021
The Effect of Charity Appeal’s Framing on Helping Intention and the Underlying Emotional Processes Master Thesis

Bankasli, Zina

July 2021
Promoting sustainable consumption in the food industry Master Thesis

Bakker, Yara

July 2021
Global Warming à la Carte – The effects of nudging on ordering meat and fish-free dishes in fine dining restaurants Master Thesis

Karolyi, Mascha

July 2021
Green Packaging: the Effect of Sustainable Packaging on Quality Perceptions and Product Choice Master Thesis

Willeboordse, Linda

July 2021
The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context. Master Thesis

Houterman, Ingeborg

July 2021
The Artsy Sommelier: The Positive Effect of Art on Wine Labels and the Mediation of Culture Master Thesis

Kleine, Hendrik

July 2021
Nudging people to donate more to charity Master Thesis

Popescu, Ioana

July 2021
How do Cause-related-Marketing Fit and Anchor Effects influence charitable giving in an online environment? Master Thesis

Smith, Luke

July 2021
Bye Buy! Nudging towards access-based fashion consumption Master Thesis

Mossel, Mar

July 2021
Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands? Master Thesis

Francine Carmelita Firdaus Hamelberg, Francine

July 2021
Recommending healthier substitutes within the check-out stage: does it influence customers' intention to switch? Master Thesis

van der Voorn, Melissa

July 2021
Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion Master Thesis

van der Vleuten, Elles

July 2021
The Influence of Neurotic Personality Traits and Different Marketing Interventions on Panic Buying Behaviour during a Health Crisis Master Thesis

Vande Kerckhove, Fere

July 2021
Digital nudges and the purchase intention of meat substitutes Master Thesis

Groenenberg, Janique

July 2021
Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products Master Thesis

Radulski, Aleksandar

July 2021
Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement Master Thesis

Jhinkoe-Rai, Devi

July 2021
Make a customer happy today and increase tomorrow's willingness to pay Master Thesis

Versluis, Dennis

July 2021
Freedom and Consumption: Good or Bad? The Potential of Freedom in the Sharing Economy: How Sharing Can Become the New Black Master Thesis

Zuschrott, Lukas

July 2021
Freedom from or to? The perception of freedom in advertising by different political ideologies Master Thesis

Kooi, Rik

July 2021
The effect of freedom cues on solid and liquid forms of consumption Master Thesis

Perjan, Veronica

July 2021
Satisfaction through Freedom Master Thesis

de Lange, Falco

July 2021
Pre-checkout page optimisation through recommender system and website morphing Master Thesis

Carrascal Cupaban, Camila

July 2021
The rise of mobile shopping: Effects of mobile website design in different stages of the Consumer Decision-making Process Master Thesis

de Leeuw, Joris

July 2021
Promtional Mechanims and Brand Equity Master Thesis

Sahgal, Tanara

July 2021
The effect of online review complexity on purchase intention in the field of website morphing Master Thesis

Boer, Jasper

July 2021
The influence of cognitive styles on advertisements including a cause Master Thesis

Fokke, Anne-Myrthe

July 2021
What role does ethical judgment play on attitude towards advertising during a crisis? An exploratory research on the COVID-19 pandemic Master Thesis

Ahlskog, Mimi

July 2021
Pop-up stores & brand experience in the fashion & beauty industry Master Thesis

Ollier, Marie

July 2021
Second-hand luxury shopping Master Thesis

Tanner, Kayleigh

July 2021
Adoption of NFC based In-store Mobile Payment Technology Among Turkish Consumers Master Thesis

Ates, Azmi

July 2021
Relationship between customer satisfaction, loyalty, and experience of luxury fashion brands consumers on e-commerce platforms. Master Thesis

Mamaj, Jan

July 2021
Ethical Fashion Consumerism: The effects of Marketing tools on the Attitude-Behavior gap Master Thesis

Ruiz, Elsa

July 2021
The effect of in-store displays on purchase intention in the FMCG sector Master Thesis

Verzilina, Daria

July 2021
The Influence of Color on Brand Personality in Advertising Master Thesis

Kaltner, Laura

July 2021
How different product types affect the relationship between storytelling and ad effectiveness Master Thesis

Langedijk, Stijn

July 2021
The optimal choice of emotions and rational arguments in luxury advertisement. Master Thesis

Bosman, Lars

July 2021
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis

Hrubá, Klára

July 2021
The Challenge of Green Advertising: The Interaction between Emotional and Rational Arguments and their Influence on Advertising Effectiveness Master Thesis

Siebold, Antonia

July 2021
The Role of Advertising Appeal in Sustainable Fashion Consumption Master Thesis

Sabharwal, Anjali

July 2021
Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour Master Thesis

Jhee, Hyundo

July 2021
The Effectiveness of Affect: An Exploration of Narrative Rationality, Customer Personality, and Ad Effectiveness Master Thesis

Keizer, Demi

July 2021
Evolutionary Algorithm Principles Applied to Creative Agencies: Fostering Employee Creative Self-Efficacy Through Openness to Risk and Goal-Orientation Master Thesis

Seneda, Isaque

July 2021
The effectiveness of message styles on company attractiveness: warmth versus competence Master Thesis

Sabrina, Sella

July 2021
Consumers' brand choice when shopping for groceries Master Thesis

Stolk, Romy

July 2021
Modern-Day Pain of Paying: How Spending From Either Individual or Joint Resources Affects Pain of Paying Master Thesis

Hamelink, Megan

July 2021
Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust Master Thesis

Rouach, Louis

July 2021
Consumer financial decision-making: Saving together, spending separately. Understanding saving behaviour from the perspective of individualism and collectivism Master Thesis

Pengel, Marinka

July 2021
The Influence of Descriptive Norms on Individuals' Conspicuous Consumption Behaviour in the Context of Instagram Master Thesis

Bansidhar, Meenakshi

July 2021
Studying the effect of physical attractiveness on career progression: The role of social capital and confidence Master Thesis

Doolaard, Fleur

July 2021
The impact of P2P maturity on the implementation of Robotic Process Automation- A Design Study at CRH Group Master Thesis

Buenfil van Rijs, Saskia

July 2021
Information exchange between the port terminal and the shipper: the case of the pharmaceutical industry Master Thesis

Toorenman, Charlotte

July 2021
Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing. Master Thesis

Vester, Jeroen

July 2021
The Impact of GDPR: Are EU Citizens More Interested in Privacy Issues? Master Thesis

Westerik, Michel

July 2021
Burgeressen, viswijven en alles daartussenin Vrouwen in spotprenten, 1780-1815 Master Thesis

Nootenboom, Dirk

February 2021
Events as knowledge platforms The case of the Verbier Art Summit through an audience perspective Master Thesis

Hartung Ribeiro, Manoela

February 2021
Behind OACPS-EU development aid Analysis of the motivations of the United Kingdom and Germany Master Thesis

Melanie van den Heuvel

August 2021
DE WET ZORG EN DWANG: NEE, TENZIJ? HANDELINGSPERSPECTIEF VOOR ZORGVERLENERS Master Thesis

Reinier Cornet

July 2021
Turkey’s accession to the EU Explaining slow progress in the period 2005-2013 Master Thesis

Vasilis Ntavoul

July 2021
ChristenUnie-SGP Rotterdam achterban en fractie: frictie of functie? Een zowel kwalitatief als kwantitatief onderzoek naar de optimalisatie van de relatie tussen de ChristenUnie-SGP achterban en fractie. Master Thesis

Leander Breure

June 2021
Are narcissists better innovators? The relationship between narcissism, innovation performance, opportunity recognition and opportunity exploitation. Master Thesis

Visser, David

July 2021
The strategic value of Corporate Venture Capital Master Thesis

Vear, Hannah

July 2021

Available Years

Publications from 2021

Environmental Sustainability as a Service Master Thesis

Employee Burnout in a Multiteam Membership Context: Investigating the Effects of Accumulation of Simultaneous Team Memberships on Job Demands and Job Resources Master Thesis

When the only constant is disruption: How Strategic Management can help organisations be prepared for the unexpected. Master Thesis

Agile team’s response to remote working during the global COVID-19 pandemic Master Thesis

Sneaker Endorsements: The Effects of Celebrity Endorsements On The Resale Market Master Thesis

Efficacy sana in corpore sano: Does exercise influence general self-efficacy? Master Thesis

Finding Your Greatness: Examining the influence of empowerment advertising on achievement motivation Master Thesis

“Standing out in the Instagram Influencer Era” A Study on the Effects of Sponsorship Disclosure Timing and Message Sidedness in Instagram Stories on Consumers’ Evaluations on the Credibility of the Advertisement and Attitude towards the Influencer Master Thesis

Is this post my friend or my enemy? Master Thesis

Marketing and branding applied to places Master Thesis

Overtourism. The effect of positive and negative nudging on tourist destination attitude. Master Thesis

The value of creativity in shampoo advertisements Master Thesis

Luxury and creativity: How do luxury brands win the heart of consumers through advertising creativity? A cross cultural study between Eastern and Western consumers. Master Thesis

The role of emotions in hedonic purchases Master Thesis

Mind your Emotions: the effect of Sociomoral Disgust as driver of Moral Behavior in the context of COVID-19 Master Thesis

What is the effect of disgust and framing in advertisements on choosing healthier food? Master Thesis

Visualization of online eco-friendly apparel: different designs, different purchase intentions depending on environmental concern? Master Thesis

The influence of system generated cues, and information overload on consumer trust in product webpages Master Thesis

Greenwashing in the air transportation industry and its effect on trust and brand attitude Master Thesis

The Impact of Deceptive Health Claims in Advertising Organic Food Products and CSR Involvement on Company's Reputation, Consumer Trust and Purchase Intention Master Thesis

Will you trust me? A study on consumers’ trust levels towards digitally created influencers Master Thesis

The effect of time pressure on the willingness to implement creative ideas in the context of the innovation process Master Thesis

The relevance of family firm branding: The influence of product contexts, attachment & attitude - An experimental study Master Thesis

The symbolic power of maturity. Measuring perceived innovation ability of family firms. Master Thesis

Perceptions of: ethical use of data, data ownership, and the value of data Master Thesis

Industry Context & the Relationship between Data Breach Information & Intentional Privacy Behavior Master Thesis

Big Proctor Is Watching You: A quantitative research into students’ evaluation on the ethical use of personal data in online proctoring Master Thesis

Alternative Sign-up Options, Ethics, and Trust Master Thesis

Identity Inference from Digital Possessions: Exploring the Differences between Digital and Physical Possessions regarding to the Accuracy and Confidence about Identity Inference Master Thesis

“Express to Impress” - The effects of social status and self-efficacy on strong identifiers’ preference for automation Master Thesis

Identity Coherence in the Light of Social Media Use and Management Master Thesis

Products and identity in the digital age: Vinyl vs. digital music collections Master Thesis

Sharing a Pint: Motivations for craft product consumption and the impact of social media on the consumption experience Master Thesis

The Familiarity of Numeric Formats and How It Influences Risk Perception Across Age Groups Master Thesis

Total Foodprint Recall: The Impact of Carbon Label Design on Grocery Shoppers Master Thesis

Mundane consumption of sportswear Master Thesis

Examining Influential Factors of Charitable Behavior in the Context of Ocean Conservation Master Thesis

Compensatory Donation – The Impact of Power and Observation on Charitable Behavior Master Thesis

Closing the Gap of Information Asymmetry Between Donors and Charities: How Third-Party Accreditation Can Act as a Marketing Cue to Influence Charitable Behaviour Master Thesis

The Effect of Charity Appeal’s Framing on Helping Intention and the Underlying Emotional Processes Master Thesis

Promoting sustainable consumption in the food industry Master Thesis

Global Warming à la Carte – The effects of nudging on ordering meat and fish-free dishes in fine dining restaurants Master Thesis

Green Packaging: the Effect of Sustainable Packaging on Quality Perceptions and Product Choice Master Thesis

The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context. Master Thesis

The Artsy Sommelier: The Positive Effect of Art on Wine Labels and the Mediation of Culture Master Thesis

Nudging people to donate more to charity Master Thesis

How do Cause-related-Marketing Fit and Anchor Effects influence charitable giving in an online environment? Master Thesis

Bye Buy! Nudging towards access-based fashion consumption Master Thesis

Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands? Master Thesis

Recommending healthier substitutes within the check-out stage: does it influence customers' intention to switch? Master Thesis

Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion Master Thesis

The Influence of Neurotic Personality Traits and Different Marketing Interventions on Panic Buying Behaviour during a Health Crisis Master Thesis

Digital nudges and the purchase intention of meat substitutes Master Thesis

Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products Master Thesis

Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement Master Thesis

Make a customer happy today and increase tomorrow's willingness to pay Master Thesis

Freedom and Consumption: Good or Bad? The Potential of Freedom in the Sharing Economy: How Sharing Can Become the New Black Master Thesis

Freedom from or to? The perception of freedom in advertising by different political ideologies Master Thesis

The effect of freedom cues on solid and liquid forms of consumption Master Thesis

Satisfaction through Freedom Master Thesis

Pre-checkout page optimisation through recommender system and website morphing Master Thesis

The rise of mobile shopping: Effects of mobile website design in different stages of the Consumer Decision-making Process Master Thesis

Promtional Mechanims and Brand Equity Master Thesis

The effect of online review complexity on purchase intention in the field of website morphing Master Thesis

The influence of cognitive styles on advertisements including a cause Master Thesis

What role does ethical judgment play on attitude towards advertising during a crisis? An exploratory research on the COVID-19 pandemic Master Thesis

Pop-up stores & brand experience in the fashion & beauty industry Master Thesis

Second-hand luxury shopping Master Thesis

Adoption of NFC based In-store Mobile Payment Technology Among Turkish Consumers Master Thesis

Relationship between customer satisfaction, loyalty, and experience of luxury fashion brands consumers on e-commerce platforms. Master Thesis

Ethical Fashion Consumerism: The effects of Marketing tools on the Attitude-Behavior gap Master Thesis

The effect of in-store displays on purchase intention in the FMCG sector Master Thesis

The Influence of Color on Brand Personality in Advertising Master Thesis

How different product types affect the relationship between storytelling and ad effectiveness Master Thesis

The optimal choice of emotions and rational arguments in luxury advertisement. Master Thesis

The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis

The Challenge of Green Advertising: The Interaction between Emotional and Rational Arguments and their Influence on Advertising Effectiveness Master Thesis

The Role of Advertising Appeal in Sustainable Fashion Consumption Master Thesis

Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour Master Thesis