Publications from 2023
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July 2023
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July 2023
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June 2023
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Stepping Towards Sustainability: Nudging Young Consumers to Make Sustainable Footwear Choices Master Thesis
July 2023 -
July 2023
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July 2023
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Telling Stories for a Better World: Investigating The Power of Narrative in Luxury Branding With a Social Mission Master Thesis
July 2023 -
July 2023
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Narratives of Pre-Loved Fashion: How Storytelling inspires People to update their Sustainable Wardrobe Master Thesis
July 2023 -
The Role of User-Generated Storytelling on Word of Mouth Likelihood for Niche Products Master Thesis
July 2023 -
July 2023
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Consumer motivations for Utility NFTs consumption: Investigating materialism as a driver for purchase intention Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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July 2023
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Combine physical products and NFTs as twins Master Thesis
July 2023 -
Role of NFTs on customer brand attitudes and purchase intentions after a corporate scandal Master Thesis
July 2023 -
July 2023
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July 2023
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Dematerialization of Consumption: Social status signaling power of NFTs vs. physical products Master Thesis
July 2023 -
July 2023
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July 2023
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Augmented reality as a tool for providing service excellence rather than a short-term “shiny object” Master Thesis
July 2023 -
Customer Valuation on B2B Markets – A Single Case Study Master Thesis
July 2023 -
July 2023
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July 2023
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What are drivers of customer delight in a B2B company? Master Thesis
July 2023 -
The Impact of Diverse-size Models on Mass Fashion Brands’ Advertising Effectiveness in Bulgaria and the Netherlands Master Thesis
July 2023 -
Fragrances in the online world: The effects of website quality on consumers' trust and online purchase intentions Master Thesis
July 2023 -
Breaking Stereotypes, Boosting Sales Master Thesis
July 2023 -
July 2023
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July 2023
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Consumer culture theory (CCT) and qualitative research Master Thesis
July 2023 -
“TikTok Made Me Buy It” How TikTok drives members of Gen Z to impulsively consume fast fashion products Master Thesis
July 2023 -
Breaking the binary: An analysis of parental attitudes towards gender-neutral vs. gendered children's clothing Master Thesis
July 2023 -
Brand Placement in Affective Scenes: The Impact of Valence and Arousal of the Scene on Brand attitude Master Thesis
July 2023 -
How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact Master Thesis
July 2023 -
Thesis Simons Social issues in advertising Master Thesis
July 2023 -
The effects of star player characteristics on brand loyalty towards football players and football clubs Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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Clinical Microbiology Laboratories’ Transition to a Sustainable Future: A Case Study at Leiden University Medical Center Master Thesis
February 2023 -
July 2023
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July 2023
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Why and when are bilinguals better at divergent thinking? An important question for firms looking for creative employees Master Thesis
July 2023 -
July 2023
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July 2023
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Should the mailman evaluate your ideas? The relationship between Creative Role Identity and Idea Evaluation Master Thesis
July 2023 -
Me, Myself and I(nnovation): the Effect of CEO Narcissism on Innovation in Chinese Firms Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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July 2023
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Influence of #MeToo on the venture capital industry Master Thesis
July 2023 -
Relationship Between Strategic Paranoia, Innovation Type and Resource Allocation: A Comprehensive Experimental Analysis Master Thesis
July 2023 -
The influence of role models on female entrepreneurship Master Thesis
July 2023 -
Practical Implications of introducing Enterprise Blockchain in the Supply Chain Management of an Organisation Master Thesis
July 2023 -
July 2023
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July 2023
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The impact of leader behaviors on sales and innovation alignment within Dutch SMEs in times of crises Master Thesis
July 2023 -
On the influence of gender on R&D expense through mediation of a precarious leadership position Master Thesis
July 2023 -
July 2023
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July 2023
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June 2023
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Information for Innovation Master Thesis
July 2023 -
Growing Competition: Exploring Market Entry Strategies in Overcoming Barriers to Entry in The Dutch Cannabis Market Master Thesis
July 2023 -
To Achieve Strategic Alignment: A Case Study Master Thesis
July 2023 -
July 2023
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From Implementation to Impact Master Thesis
July 2023 -
Data-Driven Growing in Developing Markets Master Thesis
July 2023 -
Innovation clusters and national culture Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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July 2023
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Fostering Digital Transformation through Citizen Development: A Case Study on MNE Arcadis in the AEC industry Master Thesis
April 2023 -
July 2023
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July 2023
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Playing together to level up: Understanding the mechanisms that harm and foster disruptive innovation in coopetitions Master Thesis
July 2023 -
Holistic Collaborative Innovation: Going Beyond Mainstream Innovation Practices in the Creative Industries Master Thesis
July 2023 -
Private equity firms integrate ESG to generate value: Why former corporate raiders can lead the charge towards sustainability Master Thesis
April 2023 -
July 2023
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Board Gender Diversity, Board Gender Quotas and Firm Financial Performance: Evidence from France Master Thesis
July 2023 -
Engineers in Management and Innovation Master Thesis
July 2023 -
July 2023
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The moderating effect of ownership concentration and financial leverage on board independence and firm performance Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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Taking a Holistic Approach: Studying Investors’ (un)willingness Towards Real Estate Crowdfunding Master Thesis
July 2023 -
Success Determinants of Initial Exchange Offerings Master Thesis
July 2023 -
Business Case of Mobility Hubs Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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July 2023
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Cost optimization using both reinforcement learning and heuristics in dual sourcing environments with fixed costs Master Thesis
July 2023 -
The Gay Glass Ceiling Master Thesis
July 2023