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Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product? Master Thesis
Schoots, Lisette
August 2016 -
The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories Master Thesis
Anasthasia Widiastuti, Anasthasia
August 2016 -
Do hashtags add value to the product? Master Thesis
van der Bijl, Frits
August 2016 -
Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand? Master Thesis
Li, Xiaolan
August 2016 -
The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry Master Thesis
Manov, Anton
August 2016 -
Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour Master Thesis
Kluen, Janosch
August 2016 -
Smart Cities: vision, structure and operations Master Thesis
Noya, Victor
August 2016 -
Changing interaction with banks creates new possibilities; the added value of mobile data in transaction monitoring Master Thesis
Abhelakh, Shanise
August 2016