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Increasing the effectiveness of charity advertisements: The influence of message framing and social norms Master Thesis
Hulsebosch, Céleste
November 2020 -
The influence of consumer information search on the choice of the channel to purchase luxury and fast fashion goods in the Italian market Master Thesis
Vitali, F.F.
November 2020 -
Reversing the irreversible: The role of media format in the persistence of false claims in advertisements Master Thesis
Layanne Muhammad Hasan Elboreini, Layanne
November 2020 -
Customised by You: How Consumers Perceive and Respond to the Framing of the Customisation Process Master Thesis
Samanthai, Aim
November 2020 -
Employee Service Quality in the Fashion Industry Master Thesis
Berket, Saba
November 2020 -
The influence of a distribution channel on the perceived brand equity of a luxury brand Master Thesis
Snel, Claire
November 2020 -
The effect of the usage and portrayal of spotlight reviews on purchase intention at eCommerce platform Amazon.com Master Thesis
van Dulken, Jennifer
December 2020 -
'MADE FOR YOU' - An online experimental study on the post-consumption evaluations of customisation in the gifting context, moderated by the social sharing of emotions Master Thesis
Paardekooper, Hannah
February 2021