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Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product? Master Thesis
Schoots, Lisette
August 2016 -
The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories Master Thesis
Anasthasia Widiastuti, Anasthasia
August 2016 -
Do hashtags add value to the product? Master Thesis
van der Bijl, Frits
August 2016 -
Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand? Master Thesis
Li, Xiaolan
August 2016 -
Crowdfunding: Analysis of Success Factors for Benelux Projects Master Thesis
Grin, Catarina
August 2016 -
Sustainable softdrinks: Communicating the right sustainability type Master Thesis
Zomers, Robert Jan
August 2016 -
Perceived Media Credibility; the Influence of the Channel on the Source Master Thesis
van Putten, Sharina
August 2016 -
Investigating the Dynamics of Social Media Interactions and Advertising Appeals to gauge consumer perception of the FMCG brand: Blue Band Master Thesis
Bajpai, Bahula
August 2016