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Do the image attributes of a shopping centre have a positive influence on the retailer equity of the shop in the shopping center? Master Thesis
Bui, Q.D.
September 2010 -
The perceived value of framing price promotions Master Thesis
Mulder, C.M.
September 2010 -
Creating brand credibility through advertising Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers Master Thesis
Bruijn, M.C.B. de
September 2010 -
Loyalty in online shopping: the role of prior online shopping experience toward an integrative framework for marketing managers Master Thesis
Baumgärtner, B.T.
September 2010 -
The price is right The study of placebo effects in price promotions over time Master Thesis
Siew, S.S.
September 2010 -
Greenwashing green detergents Master Thesis
Rodrigues Sinai, G.
September 2010 -
The influence of brand equity on firm performance How the marketing of a brand can influence the financial performance of the firm Master Thesis
Boer, R.G. de
September 2010 -
Sponsorship: the creation of badwill how team sponsorship influences the brand image of (rival) fan in the Dutch soccer industry Master Thesis
Esser, R.
September 2010