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Brand acquisitions What are the drivers of value creation in the context of acquisitions of small brands by large acquirers? Master Thesis
Evangelidis, I.
September 2010 -
Co-promotion Do attribute similarity and complementarity in a co-promotion lead to a more positive attitude towards both brands? Master Thesis
Burggraaff, J.
September 2010 -
Can we make green real? Can a brand become green and not loose its authenticity in the process? Master Thesis
Romano Sucupira, L.
September 2010 -
A beloved brand Building an emotional consumer brand relationship through media advertising by strengthening brand love’s components of intimacy, passion, and commitment Master Thesis
Malais, Y.J.
September 2010 -
The effect of channel attributes and consumer characteristics on channel preference when buying videogames Master Thesis
Binda, S.A.V.
September 2010 -
Influences on switching intentions from A-brands to private labels Master Thesis
Groeneveld, N.C.
September 2010 -
Creating brand credibility through advertising Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers Master Thesis
Bruijn, M.C.B. de
September 2010 -
White space in advertising The differential effects on purchase intention between product groups Master Thesis
Groenendijk, J.
September 2010