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Harnessing WOM and eWOM for Customer Acquisition in B2B Consultancy Master Thesis
Haalboom, Marijn
July 2023 -
Augmented reality as a tool for providing service excellence rather than a short-term “shiny object” Master Thesis
Donders, Yfke
July 2023 -
Dematerialization of Consumption: Social status signaling power of NFTs vs. physical products Master Thesis
Buşilă, Anca
July 2023 -
Are physical aspects of brands valuable in the Metaverse? A study on spillover effects of brand attitude in the Metaverse regarding the fashion industry Master Thesis
Pietrzykowska, Julia
July 2023 -
The dematerialization of consumption: Can NFTs bridge the value gap between physical and digital products through their ownership salience? Master Thesis
González Viard, Blanca
July 2023 -
Role of NFTs on customer brand attitudes and purchase intentions after a corporate scandal Master Thesis
Păsărică, Ionut
July 2023 -
Unlocking the Potential of Metaverse Brand Participation: A Study Exploring the Role of Excitement and Brand Perceived Value on Purchase Intentions in the Fashion Industry Master Thesis
Kuijt Huaman, Diana
July 2023 -
The Perceived Value of Non-Fungible Tokens Factors Influencing its Adoption Master Thesis
Odak, Wendy
July 2023