-
The Effect of Advertising Sustainability on Purchase Intention: A Moderated Mediation Analysis Master Thesis
Chen, Han Xiang
August 2022 -
The impact of Self-Gift Marketing Messages on Willingness-to-Buy and the moderating roles of both Impulse Buying Tendency and Material (vs. Non-Material) aspect of the Self-Gift. Master Thesis
Moreau, Elisa
August 2022 -
The Shared Solution? The role of the perceived value in user intention; the sharing of micro-mobility and the influence of its perceived value Master Thesis
Bouman, Fabe
August 2022 -
Are we forgetting our native languages in global marketing? Standardization vs. localization in the Netherlands Master Thesis
Plomp, Anne
August 2022 -
Are we telling people what they need to know? Exploring Message Framing of Consumption Risks to Promote Behavioural Intention Master Thesis
Lucas, Floor
September 2022 -
When more is more: The effect of mixed appeals on donation behavior in charity advertising Master Thesis
Kok, Mariska
September 2022 -
Sustainable Fashion Marketing: The Impact of Instagram Advertisements on Young Costumers’ Attitudes and Purchase Intention Towards Downcycled and Upcycled Fashion Master Thesis
Soffiati, Fabiola
September 2022 -
To own or not to own - that is the question. How willingness to purchase is influenced by consumption mode, product presentation, and personal motivations. Master Thesis
van Holten Charria, Lucca
September 2022