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Talking vs. Doing: An Investigation of the Impact of Green Communication and Green Actions on Perceptions of Green Brand Image Master Thesis
van der Knaap, Jasmin
July 2024 -
Humor in Advertising: An Empirical Analysis of the Effect of Product Types and Advertising Appeals on Advertising Effectiveness in the FMCG industry Master Thesis
Abouhamar, Maria
July 2024 -
Deceptive Claims in Cosmetic Advertisements: Harmful or Not? Master Thesis
Gunst, Kelly
July 2024 -
Influencer endorsements: How sponsorship disclosure on TikTok can affect consumers’ purchase intention through similarity and wishful identification Master Thesis
Do Van, Mai Lan
July 2024 -
The effectiveness of Anthropomorphic vs. Realistic Animal Depictions in Video Advertisements Master Thesis
Colley, Philip
July 2024 -
Navigating the Green Landscape. Understanding the Impact of Different Forms of Greenwashing on Consumer Behaviour: The Roles of Perceived Deception and Ethical Consumer Behaviour Master Thesis
Paridaens, Maartje
July 2024 -
Call to action: The Impact of Construal Level and Nature of Position in Volunteer Recruitment Master Thesis
van der Linden, Twan
July 2024 -
Your Choice Matters: Navigating Choice in Cause-Related Marketing Campaigns Master Thesis
Zumbe, Greta
July 2024