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Marketing for Social Impact: How Non-Profit Organizations Foster Well-being at the Base of the Pyramid in Affluent Countries Master Thesis
Schröder, Lena
July 2025 -
How do BNPL repayment duration and purchase amount affect perceived financial control, impulsive spending, and financial well-being in the Gen-Z generation? Master Thesis
Lee, Melissa
July 2025 -
The Power of Creativity: How Advertising Shapes Purchase Intention in the Event Industry Master Thesis
Sweerman, Iza
July 2025 -
The Impact of Risk Communication on Young Consumers’ Adoption of Buy Now Pay Later Services: Investigating the Moderating Role of Order Value Master Thesis
Guedes de Magalhães, Isabel
July 2025 -
Buy Now, Feel Healthier Later: The effect of Buy Now Pay Later on consumer spending for health supplements Master Thesis
Li, Kevin
July 2025 -
Value Co-Creation on Intentions to Visit and Behavioural Intentions to Use AI-based sustainability service tools in the hospitality industry: Exploring the Roles of Emotional Service Attachment, Perceptions of AI service delivery, and Personal Environmental Values Master Thesis
Aertsen, Heleen
July 2025 -
The Post-Scandal Era: Examining the Impact of Fraud on Organizational Attractiveness and Warmth in the Dutch Auditing Sector Master Thesis
van Eijsden, Johan Willem
July 2025 -
PR disasters in the context of government institutions: an examination of the impact of communication response type on future brand engagement, mediated by trust and anger Master Thesis
Perik, Eva
July 2025