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Nothing but the best for the apple of my eye: a study into the reasons why parents buy premium toys and clothing for their children Master Thesis
Wolkenfelt, Elize
July 2025 -
The Power of Country of Origin Effect on Consumer Perceptions: A Brand Tier Perspective on Italian Sounding Strategy Master Thesis
Anzivino, Chiara
July 2025 -
Sustainability Marketing in the Beauty Industry: The Influence of Cultural Message Framing, Cultural Values, Emotions, and Product Type on Sustainable Behavior Among Gen Z Consumers Master Thesis
Bolgari, Ana
July 2025 -
The Power of Combinations: A Scandinavian Formula Master Thesis
Sinner, Victoria
July 2025 -
From Followers to Customers: The Comparison of Influencer Owned Brand vs. Third Party Brand Partnership on Purchase Intention Master Thesis
Veselá, Sabina
July 2025 -
Unveiling the True Power of Influencer vs. Celebrity Endorsement: What Drives Purchase Intention on Social Media? Master Thesis
Chen, Maggie
July 2025 -
It’s Me, Hi, I’m the Problem (That TikTok Turned Into Content). How Problem-Solution Advertising Shapes Female Consumers’ Trust and Purchase Intentions Master Thesis
Oboymova, Daria
July 2025 -
The Role of Influencer Endorsements of Competing Brands and Perceived Authenticity in Unfollowing Behaviour Across Genders Master Thesis
Venero Negro, Leire
July 2025