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The Appeal of Buy Now, Pay Later: A Conjoint Analysis of Consumer Preferences Master Thesis
Osinga, Rowan
July 2025 -
The Role of Age in Country Image Effects on Product Perception: Evidence from Dutch Consumers Master Thesis
Reijs, Mijntje
July 2025 -
The Double-Edged Sword of Detail: Exploring the Impact of AI Disclosure Levels on Consumer Perceptions Through Perceived Transparency and Product Type Moderation Master Thesis
Oral, Idil
July 2025 -
Package versus Portion: The Impact of Front-of-package Calorie Label Designs on Healthiness Perception Accuracy Master Thesis
Vreugdenhil, Cathelijne
July 2025 -
The Impact of AI vs Human-generated Design on the Perceived Creativity (A closer look at the clothing industry) Master Thesis
Radulova, Marina
July 2025 -
Role of Reward Systems in Enhancing Purchase Intentions for Non-Endemic Sponsors in Esports Master Thesis
Fotakis, Orestis
July 2025 -
Guests’ Intentions to Use Gamification for Sustainable Purposes During Their Stay: Examining the Role of Green Intrinsic and Green Extrinsic Motivation, and Perceived Usefulness Master Thesis
Mantaras, Maite
July 2025 -
Can a Safari Change You? The Power of Meaningful Travel Experiences on Guest Satisfaction and Conservation Engagement Master Thesis
Pasquini, Loredana
July 2025