-
Greener on the Other Tongue: Foreign Language as a Tool to Lower Psychologic Reactance and Improve Green Advertising Effectiveness. An Experimental Study on Plant-Based Meat Master Thesis
van Klaveren, Iris
July 2025 -
The foreign language effect on consumer decision-making and buying behavior among consumers in social food environments Master Thesis
Spinei, Daniela
July 2025 -
Buy Now, Perceive Later? How BNPL Influences Brand Perception and Customer Satisfaction Master Thesis
Busto Armstrong, Emilia
July 2025 -
Emotionally Charged Decisions: Impulse Buying and the Moderating Role of Personality Master Thesis
Terlouw, Sabine
July 2025 -
Splurging Your Wallet or Securing the Bag? Consumer Behaviour in the Face of Future Crises Master Thesis
Schoenmakers, Nina
July 2025 -
Status over substance: Hedonic framing, identity alignment, and the value of masstige Master Thesis
van Domselaar, Emma
July 2025 -
Does Retail Therapy Work? An Investigation into Hedonic Versus Utilitarian Products on Consumers’ Purchase Intention and the Mediating Roles of Positive Mood Reinforcement and Negative Mood Reduction Master Thesis
Greer, Annie
July 2025 -
From Price Tags to Eco-Tags : How Sustainability Cues and Price Framing Drive Consumer Decisions in Fashion Master Thesis
Monier, Rio
July 2025