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Lost in translation or is that the point? The impact of foreign language on green scepticism and purchase intentions Master Thesis
Malais, Annemarie
July 2025 -
Influencer Marketing Strategies: Emotional Arousal as a Predictor of Advertisement Effectiveness Master Thesis
Kanchananut, Pune
July 2025 -
Source credibility and investor risk perception in a digital age Master Thesis
Blom, Lara
July 2025 -
Do emotions evoked by culturally immersive destination advertisements influence travel intention, and does this relationship vary depending on the consumer’s level of intercultural sensitivity? Master Thesis
Cañellas Martin, Lucia
July 2025 -
Exploring the Role of Celebrity Endorsements and Risk Warnings in Shaping Risk Perceptions in Gambling Advertisements Master Thesis
Panis, Friso
July 2025 -
“Warning! Potential Hazards Ahead” The Influence of Warning Label Types on Parental Attitude Toward Magnetic Toys Master Thesis
Visser, Donna
July 2025 -
Personalization Meets the Aisle: How Technology is Redefining Retail Master Thesis
Loocke, Titus
July 2025 -
The Relationship Between Different Communication Styles of AI-driven Chatbots and Consumer Satisfaction and the Mediating Effect of Perceived Privacy Risk Master Thesis
Hagendijk, Thijs
July 2025