Erasmus University Thesis Repository

Upcycled branding. How do product category fit and degree of brand recognizability influence people’s liking of the upcycled product? Master Thesis

Schoots, Lisette

August 2016
The role of descriptive norm in the referral marketing campaign and participation intention. A study of the normative influence on the participation intention in the current referral marketing campaign across varying product categories Master Thesis

Anasthasia Widiastuti, Anasthasia

August 2016
Do hashtags add value to the product? Master Thesis

van der Bijl, Frits

August 2016
Unique brand and word of mouth: How audience and channel influence the willingness to share unique brand? Master Thesis

Li, Xiaolan

August 2016
The importance of keeping brand values and identity during brand acquisitions and alliances. A social identity perspective in the context of the craft beer industry Master Thesis

Manov, Anton

August 2016
Building Service Brand Authenticity; The Impact of Brand Transgression and the Moderating Effect of Frontline Employee Behaviour Master Thesis

Kluen, Janosch

August 2016
Smart Cities: vision, structure and operations Master Thesis

Noya, Victor

August 2016
Changing interaction with banks creates new possibilities; the added value of mobile data in transaction monitoring Master Thesis

Abhelakh, Shanise

August 2016

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