Erasmus University Thesis Repository

Appealing to altruism versus egoism in cause-related marketing campaigns: the moderating effect of product-cause fit Master Thesis

Muntendam, Jacobine

July 2017
How to Use Risk Communication to Decrease Fear of Terrorism Master Thesis

Steenbergen, Menno

July 2017
When Art Meets Fashion: A study on perceived authenticity in collaborations between fashion brands and artists Master Thesis

Tukmakova, Yulia

July 2017
Consumer Attitudes towards Foreign Market Entry Modes: China taking over Master Thesis

Reygers, Tatjana

July 2017
Investigating the changes in attitudes due to acquisitions of indie brands in the beauty industry: A Qualitative Study On The Impact Of Acquisitions On Consumer Attitudes Master Thesis

Gonesh, Wanisha

July 2017
Are digital gifts higher appreciated than material gifts in this digital age? Master Thesis

Muller, Fleur Elise

July 2017
Why marketers should use smiling and attractive models Master Thesis

Uhlenbeck, Charelle

July 2017
Inspirational Advertising and its Effects on Brand Awareness and Virality Master Thesis

Zeeuw, Michelle

July 2017

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