Publications from 2022

Shaping the Female Teen: A qualitative study on the portrayal of female characters in teen dramas Master Thesis

Marley van der Knaap

Material girls Exploring the Black girl luxury movement through the lens of media reception theory Master Thesis

Jaimie Kilola

Artificial intelligence in digital marketing: use versus abuse? A qualitative research into the ways digital marketing practitioners in the Netherlands mitigate business and ethical considerations in their work Master Thesis

Natalia Khozyainova

This is what plays at Videoland RTL Netherlands’ marketing strategy in a changing media industry Master Thesis

Isabella Keukelaar

The “funding secured” tweet crisis: An evaluative study on the crisis response of Elon Musk and the reaction of audience Master Thesis

Anna Kazakova

How Micro-influencers Position as Entrepreneurs on Instagram A qualitative study on how micro-influencers in the beauty & fashion industry position themselves as entrepreneurs on Instagram Master Thesis

Yasmin Kassem

Conceptualizing Gender Neutrality: A Multimodal Research on the Portrayal and Perception of Gender Neutrality by Fashion Brands and Consumers Master Thesis

Joanna Kappatou

Changing marketing strategies during the pandemic: A qualitative analysis of Netflix France’s marketing strategy on Twitter before and during the pandemic Master Thesis

Eliz Uralova Kapitanova

A CEO’s charismatic personality is connected to the company’s business success in terms of profit and brand image Master Thesis

Miriam Isabelle Kahabka

“Together we can do anything!”: A study on fan involvement in pop music marketing Master Thesis

Marloes Joosen

What makes beauty influencers credible? A qualitative study on how young adults evaluate beauty influencers’ credibility on Instagram Master Thesis

Heleen de Jong

The User Experience of Sports Media Companies on Instagram: A Gen Z Perspective Master Thesis

Maya Job

Can We Be Made Beautiful? What Does Indian Advertising Say? Master Thesis

Medhjaa Kumari Jamwal

“Taste the Rainbow” An analysis of the perception towards LGBTQ+ advertisements in a conservative country Master Thesis

Andreea-Madalina Iorga

In search of differences and commonalities in Russian and American news quality Master Thesis

Oksana Iatsenko

Buy now, pay later in the 21st century Master Thesis

M. van Rensbergen (Magellaan)

To what extent can fast-speed and affordable satellite internet on board ships positively impact seafarers? Master Thesis

Bugis. Suhail

Here we speak: Challenging racist and gender-oppressive structures in and through the Instagram space Master Thesis

Julia Herkommer

Crafting your identity A comparative analysis of the platformization of craft on Instagram and Etsy Master Thesis

Emma Hennink

De Verenigde Staten in Nederlandse talkshows Onderwerpen en gasten Master Thesis

Meggie van der Heijden

Creating new ideals, fashion influencers and their portrayal of body positivity. Exploring the intrinsic motivations of the female fashion content creator Master Thesis

Marit Puck Haven

Female empowerment in lingerie advertising A thematic analysis of the representation of female empowerment in cross-cultural lingerie advertising on Instagram Master Thesis

Eveline Harteveld

Let’s Go to Westeros! A digital ethnography of Games of Thrones tourism in Dubrovnik Master Thesis

Shanira Hanst

WEBMOSPHERE OF LUXURY FASHION BRANDS AND WEBROOMING INTENTIONS OF CONSUMERS IN THE NETHERLANDS Master Thesis

Hala Fathima

“Hungary is Moving Forwards not Backwards” A narrative analysis of news articles by Origo about two corruption cases concerning the Hungarian ruling elite Master Thesis

Martin Dávid Hadobás

(F)influenced? #SocialTrading: Using social media for financial information and investing advice. Exploring the impact of financial influencers on young adults’ investment decision-making. Master Thesis

Iliana Güntert

De Impact van Sporthelden uit de Media Een kwalitatief onderzoek naar de perceptie van sporthelden onder Nederlanders Master Thesis

Rob van Groeningen

Connected Refugees Sociotechnical Imaginaries in UNHCR Discourse Master Thesis

Anne-Lotte Groenewegen

FRAMING PROMOTIONAL MESSAGES FOR HOUSEHOLD ENERGY EFFICIENCY UPGRADES A quantitative study applying the goal-framing theory to the promotion of heat pumps in Dutch households Master Thesis

Liubov Glazunova

Country leaders or Instagram stars? A comparative study about portrayals of mediatised politics in the East and the West Master Thesis

Lusatsin Ghazelyan

Advertising strategy and media type effectiveness in the marketing of smart speakers Master Thesis

Stela Georgieva

Spotify – The Spotify of Podcasts Analyzing the discourse surrounding Spotify’s ‘next phase of growth in audio.’ Master Thesis

Felix Gebauer

Shein & the Paradox of Social Consciousness: Gen Z’s Motivations to Purchase Fast Fashion Under the Influence of Social Media Trends Master Thesis

Tulsi Gaddam

“It can’t be for nothing” Understanding escapism through narrative techniques in ‘The Last of Us’ (2013) Master Thesis

Unapologetic Female Bodies: Italian Lingerie Advertising on Instagram and the Faults of the Body Love Spell Master Thesis

Maddalena Filetti

Cyborg: Modern Perspectives on French rap’s UFO, Nekfeu A thematic interpretation of French media visual representations and audience interview perceptions of Nekfeu Master Thesis

Carla Ferlin

Partnering for Impact How Swedish environmental NGOs define the impact of corporate collaborations Master Thesis

Annie Engström

Stereotypically Multidimensional: How Love Island Represents Black Women Master Thesis

Natisha Engel

‘All People are Different People’ An Empirical Analysis of Masculinities in Ted Lasso Master Thesis

Patrick Edwards

Postponed until further notice The impact of COVID-19 on independent film distribution and exhibition in The Netherlands Master Thesis

A hype or here to stay? How and why companies use podcasting as a Content Marketing tool An exploratory study on the use of corporate podcasts Master Thesis

Pim Duteweert

Designer Bags and Designing Me: An Exploration of the Role of Micro-Influencers within the Luxury Brand Management Strategy Master Thesis

Cherisse Dsouza

Amazon Prime Video's arrival in live football streaming: a shift in Millennials' habits of watching the Ligue 1 Master Thesis

Ynès Dovonou

Exploring Rotterdam with Pokémon GO: An ethnographic study of locative media Master Thesis

Haoshan Dong

The collectivization and the enforcement of better working conditions of workers in the gig economy A case study on Gorillas employees. Master Thesis

Roos Deurloo

CSR Communication during the COVID-19 pandemic A study on CSR posts of global airline companies on Instagram during the COVID-19 pandemic Master Thesis

Beyza Delikanlı

The path to success – The challenges female entrepreneurs in the creative industries face And the strategies they utilize to overcome them Master Thesis

Priscila de Almeida Antunes

Why are Discord social communities gaining popularity? A case study of the ChillZone Discord server Master Thesis

Vu Ha Dao

More moderation, more problems? A qualitative study on the perceptions of Bulgarian users surrounding the debate of content moderation and increasing regulation on social media Master Thesis

Daiana Danova

Hashtags, laughs, and criticism: Humor in social media crisis management Investigating best practices through qualitative research Master Thesis

Amy van Creveld

Leadership as Practice: Understanding Practices of Transformational Leadership by Finnish Female Leaders during a time of Crisis Master Thesis

Marilena Konstantinou

Het informatie- en het audio-effect: Nieuwsmedia en de punitiviteitskloof in Nederland Master Thesis

Renée de Coninck

K-Pop Fandom Uniting Through The World Wide Web A Comparative Study of How Transcultural K-Pop Communities of Southeast Asia and North America Region Give Meaning to Social Media Master Thesis

Clara Benecia

Rally ' round the European flag. Een onderzoek naar de Nederlandse berichtgeving omtrent de oorlog in Oekraine Master Thesis

Yara Maria Cornelia Ciliacus

The effect of eco-labels in contrast to greenwashing of personal care products using green visual attributes on e-commerce platforms. Understanding the purchasing intentions of consumers in the Netherlands Master Thesis

Tommy Chiu

Taste in Chinese culture and Western Luxury Brands: Exploring young Chinese Customers' perceptions of Chinese culture elements in Western advertising Master Thesis

Huijia Cheng

Men appearing in makeup advertisements A visual study of masculinity representation in Chinese make up advertisements Master Thesis

Yushuo Chen

Uncovering the unseen side of UK retailers: Storyteller A qualitative thematic analysis on Christmas storytelling advertising of UK retailers Master Thesis

Bingyan Chen

Fitness influencers and body positivity in Italy A Multimodal Critical Discourse Analysis on how body positivity is represented by fitness influencers on Instagram during the pandemic Master Thesis

Anna Camera

Implications of news media trust for public broadcasting Master Thesis

Eliselotte Cahn

De weergave van het ideale vrouwenlichaam in een mannenwereld De verandering van het portretteren van de vrouw op de cover van het erotische blad Playboy Master Thesis

Kim Breugelmans

I am a lesbian, and you love me Lesbian representation in the media to reduce homophobia Master Thesis

Hester Breeuwsma

Welcome to the dark side of web development: managing tensions between business strategy and business ethics. Master Thesis

Maarten Brakkee

Impact of Fit for 55 regulations on short sea shipping (SSS) in the European Union Master Thesis

Venkatakrishnan, Surendran

Integrating Proactive CSR Initiatives as a Strategy in Investment Decisions- a Specific Case of Fleet Renewal Investments in Shipping as a CSR Real Option Master Thesis

Thrivikraman, Unnikrishnan

Niet altijd betrouwbaar, wel altijd gemakkelijk Een kwalitatief onderzoek naar de rol van betrouwbaarheid in de motivatie van jongeren om nieuws te consumeren via Instagram Master Thesis

Fae den Boer

Coping through game design An exploration of the link between the design of emotionally impactful games and coping mechanisms Master Thesis

Jesse Tjebbe Derks Bloemen

Making an Impact with Creativity A Case Study on Designers’ Creativity in Impact-driven Organisations. Master Thesis

Elena Biscardi

Expert versus Amateur Een onderzoek naar de discrepanties in videogamerecensies van amateurs en experts Master Thesis

Emmo de Bie

Sustainability Practices in the Beauty Industry: A qualitative study on the current landscape and consumer perceptions Master Thesis

Zhu, Xiaoming

Fintech frontiers: The effect of chatbots on self-assessment in Robo-advice client onboarding Master Thesis

Posthuma, Jamila

Are we telling people what they need to know? Exploring Message Framing of Consumption Risks to Promote Behavioural Intention Master Thesis

Lucas, Floor

Does the inclusion of European companies in the Eurostoxx ESG Leaders 50 Index affect their cost of equity? Master Thesis

Olivieri, O.G.

The Construction of Masculinities in the Fashion Industry Master Thesis

Isabel Bertoni

Platforms, the new online gatekeepers of public value in media? Master Thesis

Mila M. Bertens

Well-being Strategies Protecting against Harmful Social Media Environment Master Thesis

Lotte van Berkel

The resilience of the live music industry An insight into visitor motivations Master Thesis

Kevin Belzer

Personalised advertising based on offline conversations A quantitative study examining people’s perceptions of perceived surveillance of conversations through smart devices Master Thesis

Roberta Belánová

Using Instagram for Visibility: A Digital Ethnographic Study of Algorithmic Mediation on Digital Illustrators Master Thesis

Brodie Bavidge

Are we all socially responsible? How companies from controversial industries sector communicate CSR in Russia. Master Thesis

Maria Baryshnikova

Bad bitch attitude, maar een wifey Een onderzoek naar de manier waarop elementen uit het liberaal en radicaal feminisme een rol spelen in de zelfrepresentatie van Nederlandse vrouwelijke hiphopartiesten in hun muziek tussen 2017 en 2021. Master Thesis

Amy Bakema

The future(s) of digital fashion in the metaverse An investigation into the potential future(s) of users’ experiences with digital fashion products in the metaverse in the year 2032. Master Thesis

Aleksandra Bąk

“Help, I don’t want to call..” A Qualitative Comparative Study between Dutch and South-Korean consumers on Chatbots and Digital Humans Master Thesis

Madelon Arnold

“Help, I don’t want to call..” A Qualitative Comparative Study between Dutch and South-Korean consumers on Chatbots and Digital Humans Master Thesis

Madelon Arnold

Smoke Detectors and Fire Extinguishers How German Crisis Communication Professionals Involve Internal Stakeholders in Pre-Crisis Management Master Thesis

Nina Armbrust

Creation of Audience Experience of Liveness Through Cinematic Virtual Reality Movies with Haptic Feedback Master Thesis

Ezgi Arifoghlou

Kylie Cosmetics: Empowering or manipulating? Master Thesis

Imane El Aoufi and Dr. Sylvia Holla

Kylie Cosmetics: Empowering or manipulating? Master Thesis

Imane El Aoufi

Colorism in Vogue A critical visual analysis of skin color discrimination, diversity and beauty in American Vogue magazine Master Thesis

Soleil Antoine

The Game Giants and the “Frat Culture” Crisis: A Three-Way Crisis Management Comparison within the Game Industry Master Thesis

J. L. Ang

The Golden Age of Podcasting: An Advertising Revolution Master Thesis

Sarah Altepost

The Portrayal of Techno Culture Values by Techno Artists on Instagram. The Perspective of Techno DJs and Producers Master Thesis

Ülkü Akkuzu

Cause branding attitude: An assessment of the role of cause immediacy and customers’ psychographic characteristics Master Thesis

Fatemeh Aghaei and Dr. Serge Rijsdijk

The Fenty Effect: Engaging with All: An ethnographic study exploring the experiences of Dutch students with Fenty Beauty’s platform practices on TikTok and Instagram. Master Thesis

Tarifah Regina Sandiputri Adamus

The Romanian diaspora: Media use and dual identity Master Thesis

Adèle Acmola

Relationship between Port Capacity and Cities' Economy - Case of Shanghai and Hamburg Master Thesis

Zhang, Yihan

The Competitive Advantages and Strategy Analysis of Shandong Shipping Company Master Thesis

Zhang, Zhiyuan

Analysis on the Development Status and Existing Problems of Multimodal Transport in China Master Thesis

Zhang, Hailong

Roadmap to Hydrogen-powered vessels in the EU by 2030 Master Thesis

Zeya, Syed Sharique

Research on the shipping finance ecological environment evaluation of Dalian Master Thesis

Wang, Zicong