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The role of nostalgia in advertising: The effectiveness of nostalgia-themed advertising for food versus non-food products Master Thesis
van der Burg, Ilona
September 2016 -
Understanding the role of number of choices in the impulse buying context. The influence of multiple factors on the purchase intention and the subsequent satisfaction Master Thesis
Simeonova, Kalina
September 2016 -
Does brand meaning matter? The influence of brand meaning on the relationship between brand transgressions and purchase intention Master Thesis
Prodan, Alexandra
September 2016 -
User conversion from free-to-fee: The influence of Peer purchase cue display, Cue valence and Free mentality in Freemium music services Master Thesis
Vintilescu, Nicol
September 2016 -
YouTube's Influence on Purchasing Behaviour in the Dutch Market Master Thesis
van Workum, Anne
September 2016 -
Antecedents of consumer preferences for user-generated content in pre-purchase search: the case of YouTube Master Thesis
Micozzi, Giulia
September 2016 -
A Novel Approach to Understanding Source Credibility and Social Media Influencers Online Master Thesis
de Kroon, Berna
September 2016 -
Ramadan Collections: Threats or Opportunities for International Fashion Retailers? The impact of Islamic product extension on brand identity Master Thesis
Beauvois, Beauvois
September 2016