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The effect of Interface on Consumer Behaviour. An empirical study with real-life data from a fashion retailer Master Thesis
Tainturier, Anna
August 2019 -
Know Your Data! - On the relationship between gender and Big Data capital on the objective career success of marketing graduates Master Thesis
Maman, Maria
August 2019 -
Brands taking stands: The effect of using social ‘hot’ topics in product advertising on brand attitude and consumer purchase intentions with the moderating role of consumer cause-involvement and the mediating role of guilt Master Thesis
Lieshout, Lucienne
September 2019 -
The effect of organizational identification on the relationship between the visual framing of an advertisement and consumer’s willingness to pay Master Thesis
Cerecedo Zhu, Alejandro
September 2019 -
The power of a personal touch Master Thesis
Battista, Cecilia
September 2019 -
Hedonic shopping motivations across channels: Is shopping online as enjoyable as offline? Master Thesis
Spasojevic, Anita
September 2019 -
The Identifiable Gift Effect: The roles of donation format and trust in cause-related marketing Master Thesis
Whitehead, Ruth
September 2019 -
Leveraging social media for promoting purposes in the publishing industry Master Thesis
Pernin, Lise
September 2019