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Playing the brand’s advocate: An empirical study on the relationship between emotional appeals, brand advocacy, brand trust and feminist consciousness, in the context of femvertising Master Thesis
Ploem, Michelle
August 2025 -
The Effect of AI Disclosure on Willingness to Follow AI-Generated Travel Itineraries Master Thesis
Huisman, Jasper
August 2025 -
Personalization in the Age of AI: Comparing the Effects of Traditional and Hyper-Personalized Advertising on Brand Attitudes towards Hedonic and Utilitarian FMCG Products Master Thesis
Corsten, Rozanne
August 2025 -
Does Knowing the Creator Matter? The Influence of Content Source and Disclosure on Perceived Advertisement Trust Master Thesis
Heeringa, Anne
October 2025 -
Beauty Industry Professionals’ Views of the Impact of Hyper-Personalised Augmented Reality Services on Customer Purchasing Behaviour Master Thesis
Skura, Ilaria
October 2025 -
Exploring the Marketing of Electric Vehicles Master Thesis
Visconti Hirth, Guido
October 2025 -
Luxury Brand Ambassadors: An Intergenerational Study of the Effects of Celebrity Versus Influencer Endorsement on Perceived Exclusivity Master Thesis
Orsós, Gábriel Botond
October 2025 -
Emotional Appeals in Sustainable Fashion: The Role of Pride, Guilt, and Perceived Brand Authenticity Master Thesis
Garcia Gonzalez, Minerva
October 2025