Erasmus University Thesis Repository: Erasmus University Thesis Repository

Meditation for idea generation and selection Master Thesis

Kuhns, Myles

July 2018
Involving employees in vision creation to boost creativity. Master Thesis

Jongeling, Sanne

July 2018
Preventing the originality bias in the selection of creative ideas Master Thesis

Holguín, Augustin

July 2018
The power of information in crowdfunding Master Thesis

Pole, Kristiana

July 2018
The gender gap in crowdfunding: less confident and less competent? Master Thesis

Vink, Matthijs

July 2018
The competitive Dyad of Fintech and banking - A qualitative analysis of the factors influencing the time to the acquisition of Fintech companies by incumbent banks Master Thesis

Ahmad, Ammar

July 2018
Fairness and accountability of automated decisions enabled by artificial intelligence and big data: assessment of the European Union’s policy Master Thesis

Kras, Stanislaw

July 2018
One day it will all make sense Master Thesis

Delfsma, Noell

July 2018
Voice setting and The Endorsement of Change: A field study on the influence of managers’ perceptions of image threat and accountability Master Thesis

Guth, Margot

July 2018
Cultural intelligence and effectiveness in leadership Master Thesis

van der Stelt, Eliza

July 2018
Assortment size and choice overload in online environments Master Thesis

Lufen, Marco

August 2018
Exploring the effect of product price and purchase frequency on choice overload in the context of online smartphone purchasing Master Thesis

Silvestrini, Claudio

July 2018
Interface design, emotional states and consumer behavior in fashion mobile commerce: an empirical investigation Master Thesis

Milio, Beatrice

August 2018
How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness Master Thesis

Fernandes Diz Lopes, Miguel

August 2018
Designing the luxury experience: How do web aesthetics influence emotions, perceived online service quality and satisfaction on luxury brand attitude? Master Thesis

Saegher, Valérie

August 2018
Do consumers perceive information overload from online reviews? Research into the effect of online reviews on purchase intention for search and experience goods Master Thesis

van Oostrum, Isotta

August 2018
The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process Master Thesis

Neuteboom, Ninette

July 2018
Exploring and predicting the helpfulness of online customer reviews Master Thesis

Williams, Ceri

August 2018
A marketing approach to crowdfunding Master Thesis

Snel, Suzanne

August 2018
Pushing the appeal of posts on social media; Modelling messages that "stick" Master Thesis

Buiten, Christiaan

August 2018
The moderating role of source credibility on effects of sponsorship disclosure on advertisement effectiveness in the context of influencer marketing on Instagram Master Thesis

Gussow, Liza

August 2018
Who do you compare yourself to? Unattainably attractive models vs. normally attractive women Master Thesis

Van Overstraeten, Hanna

August 2018
What is the effect of upward social comparison on impulse buying behavior? Master Thesis

Asante, Priscilla

August 2018
Intensity of facial expressions as a predictor of commercial effectiveness Master Thesis

Kanakidi, Marianna

August 2018
When to use passion or romance in advertising: The interaction between product type and types of sexual appeal in commercials on facial expressions and attitudinal responses Master Thesis

Horning, Karlijn

August 2018
“I’ll avoid gluten just like her”: Food choice modelling on social media as a driver of dietary trends Master Thesis

Ischebeck, Lisann

August 2018
Animal welfare and consumer behaviour: Irrational behaviour patterns in gastronomy Master Thesis

Eadie, Gus

August 2018
The impact of awareness of nudging on the effectiveness of a social nudge and on choice satisfaction Master Thesis

Streefkerk, Martijn

August 2018
The switch from advertising to nudging Master Thesis

van Staalduinen, Amber

August 2018
Step by step: a nudge towards the stairs Master Thesis

Stalenberg, Michelle

August 2018
Website design and fashion E-commerce: Does fashion leadership play a role? Master Thesis

Andreis, Stefano

August 2018
Optimizing website morphing – Incorporating clock time into the model Master Thesis

Kneilling, Korbinian

August 2018
Website Morphing and Digital Music - The effect of information content and cognitive styles on subscription intention Master Thesis

Valcanover, Ilaria

August 2018
Website Morphing in Sharing Economy Platforms: the effects of uncertainty avoidance and website design on participation intention Master Thesis

Rocha Pfaff, Johanna

August 2018
Online product reviews in the context of website morphing Master Thesis

Pesheva, Mihaela

August 2018
How do people explain income differences Master Thesis

Dressel, Felix

August 2018
The positive side of higher prices: Reminding your customers what’s in it for them Master Thesis

van Rijthoven, Erik

August 2018
Towards ideal recommendation set size for online retailers Master Thesis

van Strijland, Viv

August 2018
Attitude formation towards nutrient-claimed advertisements of zero-sugar soft drinks Master Thesis

Nehrig, Dominik

August 2018
Generation why: Millennials and their pursuit of a healthy lifestyle Master Thesis

Wessels, Inge

August 2018
Framing messages to stimulate healthy eating Master Thesis

Holstvoogd, Sanne

August 2018
The adoption of cryptocurrencies from an investor perspective - Implications for marketers in the cryptocurrency sector Master Thesis

Probst, Konrad

August 2018
Factors influencing the adoption of artificial intelligence-based services within marketing Master Thesis

Hitzert, Bo

August 2018
How can chefs be persuaded? Testing the Elaboration Likelihood Model on professional cooks Master Thesis

Werf, Joost

August 2018
"The Netherlands Under the Spell of Exam Trainings" Master Thesis

Djoki?, Natasja

August 2018
The Mini-Me Phenomenon: A qualitative investigation of ways how mothers consume through their daughters Master Thesis

Sternbauer, Marie-Luise

August 2018
There is not just one way of being bi-cultural: A qualitative investigation on how bi-culturals relate to national heritage Master Thesis

Peerenboom, Seynabou

August 2018
Self-presentation on Instagram and the impact on conspicuous consumption Master Thesis

Dada, Theresa

August 2018
An experiment on the impact of satisfaction goals on self-presentation in an online dating medium Master Thesis

García Ramírez, Mateo

August 2018
Nudging charitable giving in an online environment Master Thesis

Munteanu, Elena

August 2018
Does context matter? The impact of choice architecture on purchase intention in an online choice environment Master Thesis

Gassol Lluis, Isaac

August 2018
How to influence online consumer behavior towards organic cotton choices Master Thesis

de Bakker, Arlette

August 2018
How predefined choice sets affect customer choice satisfaction. A study on the effects of customer profiling and similarity between products Master Thesis

van Iwaarden, Kristy

August 2018
Nudging blood donation: The influence of social pressure and manipulation of proximity perception on non-donors Master Thesis

Lauretta, Alice

August 2018
Nudging out of home snacking behavior Master Thesis

Uden, Lotte

August 2018
Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling Master Thesis

Middelhoek, Amber

July 2018
This video is sponsored by... The effects of consumer awareness of paid endorsement on brand credibility in the beauty industry Master Thesis

Alvarez Franco, Camila

August 2018
Are there too many fish in the sea? The effects of choice overload and gender on online daters’ satisfaction with a match and their intentions to ask a selected partner out on a date Master Thesis

van Dongen, Anouk

August 2018
Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion Master Thesis

Bhouri, Sara

August 2018
Green Marketing within Fashion: How can online websites within the fashion industry be optimized, to encourage sustainable purchase intentions among consumers? Master Thesis

Bergmann, Linnea

August 2018
The Case of Sustainable Food: To what extent can narrative marketing influence consumer liking and purchase intentions? Master Thesis

Elina Allyssa Binti Sulaiman, Elina

August 2018
The effect of changes in rewards on the status perception of Elite Loyalty Program Members Master Thesis

Hoepner, Marielle

August 2018
Research into the impact of mood as a moderator on the emotional valence and arousal of messages when sharing content online Master Thesis

Godinho Cadilhe de Almeida Godinho, Filipa

August 2018
Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments Master Thesis

Barchetti, Alberto

August 2018
The influence of assertive messages on charity donations Master Thesis

Stavrou, Katerina

August 2018
The role of perceived impact in the identifiable victim effect Master Thesis

Rijksen, Marie-Lise

August 2018
Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender Master Thesis

McGregor, Antony

August 2018
Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis. Master Thesis

Krietemeijer, Rona

August 2018
Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness Master Thesis

Stroop, Jana

August 2018
Insurance adoption amongst micro, small and medium-sized enterprises in the context of a developing country: Are improvements in insurance communication a solution to address the vulnerability of the entrepreneur sector in Peru? Master Thesis

Chong Shing Cong, Hilario

August 2018
Psychological Targeting - the key to effective risk communication of smoking? Master Thesis

Eckart, Flo

August 2018
The effect of communication format and framing format on perceived risk and intentions of behavioral change in health decisions Master Thesis

Oostdam, Daan

August 2018
Addressing the issue of climate change: Triggering voluntary mitigation through communication Master Thesis

Ratushnyak, Dmitry

August 2018
The effect of sponsorship disclosure on persuasion knowledge and the related brand responses Master Thesis

Slavkova, Elena

August 2018
Successful mobile conversion Master Thesis

Christian Tricahyono, Christian

August 2018
UP & DOWN: GREEN IS THE NEW BLACK – How consumer behaviour towards upcycled apparel is influenced by the effects of skin-contact in terms of product categories – A comparative analysis Master Thesis

Brett, Marie

August 2018
The role of perceived creativity in driving the appeal for upcycled fashion Master Thesis

Silva Gatinho, Carolina

August 2018
The differences in perceived quality between national brands and private label products: the effects of product labeling and product experience Master Thesis

Ruijgrok, Sophie

August 2018
The perception of behavioural tracking: A qualitative approach into millennials’ acceptance of behavioural tracking methods Master Thesis

van der Linden, Sarah

August 2018
The effect of emotions and emotion regulation strategies on the purchase decision between premium brands and private labels in the FMCG industry Master Thesis

Lissy, Franziska

August 2018
The effects of emotion regulation on product evaluation Master Thesis

Asani, Almedina

August 2018
The effect of mindfulness on fear appeal in advertising Master Thesis

Argyriou, Nikoletta

July 2018
The effect of emotional appeals in influencer marketing Master Thesis

van Vliet, Karen

August 2018
The effect of the emotion of disgust on the relationship between a sustainable nudge and sustainable behaviour Master Thesis

Bonemeijer, Patrick

August 2018
The influence of goal framing on task performance Master Thesis

Oorschot, Jasmijn

July 2018
Employee Benefits: Overrated or Not? A grounded theory study exploring the attributions about employee benefits and its formation process. Master Thesis

Marringa, Nene

July 2018
Relieving leader loneliness through spousal support: The moderating effects of hierarchy and work-family conflict Master Thesis

Stankovianska, Tatiana

August 2018
Changing diversity beliefs through altering memories Master Thesis

Stolwijk, Jocelyne

July 2018
Learning orientation and information elaboration in teams: a team is different than the sum of its parts Master Thesis

Bleumink, Iris

July 2018
The influence Of extraversion diversity on performance: A multilevel analysis Master Thesis

Edwards, Rens

July 2018
Venture capital in the Nordics: The impact of cultural and institutional distance Master Thesis

van de Weijer, Henrik

August 2018
Distance and cross-border VC performance: the moderating role of local VC partners Master Thesis

de Jong, Bram

August 2018
Successful succession in family businesses: the case of the Dutch agricultural sector Master Thesis

Kaslander, Tim

August 2018
M&A rationales and their effect on post-merger operational performance Master Thesis

Bersch, Tim

August 2018
What drives sustainable consumption? Exploring consumer values behind electric car ownership Master Thesis

?evapovi?, Azra

July 2018
Can smart speakers become our friend? A study on the relationship between the anthropomorphisation of smart speakers and feelings of social connectivity Master Thesis

Vergeer, Yu-Sha

July 2018
How can coworking spaces improve collaboration and knowledge sharing in their community to facilitate sustainable development? Master Thesis

Meily, Daan

August 2018
Value of volunteer organizations: A descriptive case study within emergency aid Master Thesis

Alexander, Santiago

July 2018
What is the relationship between voter turnout and the quality of environmental regulation? A study on voter absenteeism Master Thesis

de Fernandes Facho Salgado Moreira, João Miguel

August 2018
The role of integrated reporting in adopting a systems perspective of sustainability Master Thesis

Beeke, Michel

July 2018

Available Years

Publications from 2018

Meditation for idea generation and selection Master Thesis

Involving employees in vision creation to boost creativity. Master Thesis

Preventing the originality bias in the selection of creative ideas Master Thesis

The power of information in crowdfunding Master Thesis

The gender gap in crowdfunding: less confident and less competent? Master Thesis

The competitive Dyad of Fintech and banking - A qualitative analysis of the factors influencing the time to the acquisition of Fintech companies by incumbent banks Master Thesis

Fairness and accountability of automated decisions enabled by artificial intelligence and big data: assessment of the European Union’s policy Master Thesis

One day it will all make sense Master Thesis

Voice setting and The Endorsement of Change: A field study on the influence of managers’ perceptions of image threat and accountability Master Thesis

Cultural intelligence and effectiveness in leadership Master Thesis

Assortment size and choice overload in online environments Master Thesis

Exploring the effect of product price and purchase frequency on choice overload in the context of online smartphone purchasing Master Thesis

Interface design, emotional states and consumer behavior in fashion mobile commerce: an empirical investigation Master Thesis

How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness Master Thesis

Designing the luxury experience: How do web aesthetics influence emotions, perceived online service quality and satisfaction on luxury brand attitude? Master Thesis

Do consumers perceive information overload from online reviews? Research into the effect of online reviews on purchase intention for search and experience goods Master Thesis

The New Market Influencers: A quantitative analysis on influencer’s ability to affect the consumer decision making process Master Thesis

Exploring and predicting the helpfulness of online customer reviews Master Thesis

A marketing approach to crowdfunding Master Thesis

Pushing the appeal of posts on social media; Modelling messages that "stick" Master Thesis

The moderating role of source credibility on effects of sponsorship disclosure on advertisement effectiveness in the context of influencer marketing on Instagram Master Thesis

Who do you compare yourself to? Unattainably attractive models vs. normally attractive women Master Thesis

What is the effect of upward social comparison on impulse buying behavior? Master Thesis

Intensity of facial expressions as a predictor of commercial effectiveness Master Thesis

When to use passion or romance in advertising: The interaction between product type and types of sexual appeal in commercials on facial expressions and attitudinal responses Master Thesis

“I’ll avoid gluten just like her”: Food choice modelling on social media as a driver of dietary trends Master Thesis

Animal welfare and consumer behaviour: Irrational behaviour patterns in gastronomy Master Thesis

The impact of awareness of nudging on the effectiveness of a social nudge and on choice satisfaction Master Thesis

The switch from advertising to nudging Master Thesis

Step by step: a nudge towards the stairs Master Thesis

Website design and fashion E-commerce: Does fashion leadership play a role? Master Thesis

Optimizing website morphing – Incorporating clock time into the model Master Thesis

Website Morphing and Digital Music - The effect of information content and cognitive styles on subscription intention Master Thesis

Website Morphing in Sharing Economy Platforms: the effects of uncertainty avoidance and website design on participation intention Master Thesis

Online product reviews in the context of website morphing Master Thesis

How do people explain income differences Master Thesis

The positive side of higher prices: Reminding your customers what’s in it for them Master Thesis

Towards ideal recommendation set size for online retailers Master Thesis

Attitude formation towards nutrient-claimed advertisements of zero-sugar soft drinks Master Thesis

Generation why: Millennials and their pursuit of a healthy lifestyle Master Thesis

Framing messages to stimulate healthy eating Master Thesis

The adoption of cryptocurrencies from an investor perspective - Implications for marketers in the cryptocurrency sector Master Thesis

Factors influencing the adoption of artificial intelligence-based services within marketing Master Thesis

How can chefs be persuaded? Testing the Elaboration Likelihood Model on professional cooks Master Thesis

"The Netherlands Under the Spell of Exam Trainings" Master Thesis

The Mini-Me Phenomenon: A qualitative investigation of ways how mothers consume through their daughters Master Thesis

There is not just one way of being bi-cultural: A qualitative investigation on how bi-culturals relate to national heritage Master Thesis

Self-presentation on Instagram and the impact on conspicuous consumption Master Thesis

An experiment on the impact of satisfaction goals on self-presentation in an online dating medium Master Thesis

Nudging charitable giving in an online environment Master Thesis

Does context matter? The impact of choice architecture on purchase intention in an online choice environment Master Thesis

How to influence online consumer behavior towards organic cotton choices Master Thesis

How predefined choice sets affect customer choice satisfaction. A study on the effects of customer profiling and similarity between products Master Thesis

Nudging blood donation: The influence of social pressure and manipulation of proximity perception on non-donors Master Thesis

Nudging out of home snacking behavior Master Thesis

Analysing the effect of brand loyalty in the product diffusion process using agent-based modelling Master Thesis

This video is sponsored by... The effects of consumer awareness of paid endorsement on brand credibility in the beauty industry Master Thesis

Are there too many fish in the sea? The effects of choice overload and gender on online daters’ satisfaction with a match and their intentions to ask a selected partner out on a date Master Thesis

Co-creation as a driver of behavioral intention? An experimental investigation into the value of co- creation in sustainable fashion Master Thesis

Green Marketing within Fashion: How can online websites within the fashion industry be optimized, to encourage sustainable purchase intentions among consumers? Master Thesis

The Case of Sustainable Food: To what extent can narrative marketing influence consumer liking and purchase intentions? Master Thesis

The effect of changes in rewards on the status perception of Elite Loyalty Program Members Master Thesis

Research into the impact of mood as a moderator on the emotional valence and arousal of messages when sharing content online Master Thesis

Can generosity become a social media trend? A study on the existence of a bandwagon effect for charity donations on social media environments Master Thesis

The influence of assertive messages on charity donations Master Thesis

The role of perceived impact in the identifiable victim effect Master Thesis

Video bloggers, gender and forgiveness: Investigating the effectiveness of video blogger image repair strategies regarding transgressor and audience gender Master Thesis

Personifying the Firm - the relationship between consumer loyalty, the personification perception of the firm, and the reaction towards a company crisis. Master Thesis

Is it too late now to say sorry? The effect of crisis types and tone of voice on consumer forgiveness Master Thesis

Insurance adoption amongst micro, small and medium-sized enterprises in the context of a developing country: Are improvements in insurance communication a solution to address the vulnerability of the entrepreneur sector in Peru? Master Thesis

Psychological Targeting - the key to effective risk communication of smoking? Master Thesis

The effect of communication format and framing format on perceived risk and intentions of behavioral change in health decisions Master Thesis

Addressing the issue of climate change: Triggering voluntary mitigation through communication Master Thesis

The effect of sponsorship disclosure on persuasion knowledge and the related brand responses Master Thesis

Successful mobile conversion Master Thesis

UP & DOWN: GREEN IS THE NEW BLACK – How consumer behaviour towards upcycled apparel is influenced by the effects of skin-contact in terms of product categories – A comparative analysis Master Thesis

The role of perceived creativity in driving the appeal for upcycled fashion Master Thesis

The differences in perceived quality between national brands and private label products: the effects of product labeling and product experience Master Thesis

The perception of behavioural tracking: A qualitative approach into millennials’ acceptance of behavioural tracking methods Master Thesis