Publications from 2021

“Girls Can Do Anything”, Can’t They? A Close Study Into the Representation of Female Teenage Identity Construction in Popular Global Teen Series Elite (2018-) Master Thesis

Elke Oude Weernink

Video Game Designers’ Views on Storytelling in Video Games. A Thematic Analysis of Interviews with Video Game Designers Master Thesis

Anna Konijnendijk

How media literacy can improve the inclusion in society of people with a mild intellectual disability Master Thesis

Daria Oghabi

Beyond the genres of Shojo and Shonen. Tracing representations of gender in popular Japanese anime, Attack on Titan (2013) and Fruits Basket (2019) Master Thesis

Sayantani Banerjee

‘Don’t worry – she’s got help’. The representation of female characters in the Avengers film series of the Marvel Cinematic Universe Master Thesis

Brechtje Stam

Representing the Nation: How Food Documentaries Link Food with National Identity A Comparative Study of Two Netflix’ Food Documentaries Master Thesis

Brigitta Maria Dianti Kristi

Ethnicity in Disney: The representation of ethnic minority groups in Disney films A qualitative study about the perceptions and experiences of Dutch young adults on ethnic representation in Disney films Master Thesis

Dion Biesaart

Rabbit Food for Men. How Male Vegans From the United Kingdom Prune, Shape and Challenge Existing Gender Ideologies Through Plant-Based Food Consumption Master Thesis

Sally Cheng

About platforms and purposes. A quantitative content analysis of Flemish politicians’ social media behaviour in everyday politics across Facebook, Twitter and Instagram Master Thesis

Sara Lambrechts

Doxa androcentric language and online feminism. Multimodal Critical Discourse Analysis on how feminist Instagram users challenge taken-for-granted sexist and gendered language Master Thesis

Rosalie Meerbach

Nature is within Screen’s Reach. A Cross-Cultural Comparison of Environmental Representations in Animated Eco-movies from the 90s and the 2000s Produced in the U.S.A and Japan Master Thesis

Violeta Nanqi León Pérez

The establishment and upholding of heteronormative masculinity within queer communities through self-presentation practices of Grindr users located in The Netherlands. A focus on textual and visual presentations in user-profiles Master Thesis

Hendrik Cruiming

How to Frame a Terrorist? Frame analysis of coverage about Caucasian and Muslim terrorists. Master Thesis

Hugo Mijnders

Chinese Hip-hop and Youth Identity. An exploratory study of how Chinese youth construct cultual identity through Chinese hip-hop music Master Thesis

Yibing Wang

Framing and biases in the press coverage of the crash of MH17 in Dutch and Russian state-owned news outlets. Master Thesis

Dionne van Wijnen

Constructing Collective Media Memory. Fans, Cinema, and the Dutch collective memory of World War Two Master Thesis

Lizzy Fillekes

Domestic violence in Colombian film: Libia Gómez’s “Ella”. Exploring feminist film for social transformation through a case study methodology Master Thesis

Nicole Cruz Roa

Tinder mediated intimacies, How female international students experience sexuality and intimacy through Tinder. Master Thesis

Laura Mastracchio

Did you feel that? A qualitative thematic analysis on emotional advertising for male and female personal care products Master Thesis

Natasha Mhishi

Would you read a news article that was written by a bot? Source and message credibility in automated news in relation to readers’ choice of digital financial news. A quantitative research Master Thesis

Sam Luong Bich Ngoc

E-Commerce Retail & Augmented Reality. An Exploratory Study about Virtual Fitting Room Technologies and Online Customer Experiences Master Thesis

Renée Koppens

The Hidden Identity of Male American YouTubers. An Explorative Search into Gender and Para-Social Behaviour Master Thesis

Andries Blommers

The value of community currency in creating a social alliance for Pleindoneren Master Thesis

Wisse Wagenaar

A qualitative study on international branding and marketing of SVOD services. The case of Netflix in the Turkish market Master Thesis

Merve Gezgin Berksan

The importance of music in the identity of sojourners and the link between music, adaptation, and acculturation of sojourners Master Thesis

Konstantinos Panagiotis Konstantinidis

Post-pandemic tourism: old wine in new bottles? A study of the European tourism industry post Covid-19: a qualitative content analysis of news media narratives Master Thesis

Esmée Kevser

Social Commerce: How Retailers Evaluate and Strategically Use Instagram Shopping Features – A Qualitative Study Master Thesis

Kim Bottek

Who cares wins Onderzoek naar de invloed van embeddedness op een gedeelde sociale visie binnen het netwerk van een onderneming Master Thesis

van der Grinten, Carolijn

De Invloed van Leiderschap op Veranderingsbereidheid in een Bancaire Organisatie tijdens de Corona Crisis Master Thesis

Bon, Bryan

Virtueel werken mist karakter? Een kwantitatief onderzoek naar de invloed van virtueel werken op de motivatie van een werknemer gebaseerd op het taakkenmerkenmodel. Master Thesis

van Rooijen, Bianca

Entrepreneurial support programma’s als basis voor internationale groei Fast growth with a Soft Landing Master Thesis

‘Multilingualism and Inclusion: An Explorative Study of Virtual Linguistic Landscape in Tokyo’. Master Thesis

Ongartthaworn, Ninnet

Customer Perceived Value of Electric Rental Cars Master Thesis

Benchamach, Ouiam

Does Buy and Build strategy creates value ? Evidence for 12 EU countries in the period 2005-2015 Master Thesis

Esajas, H.G.R.

Op welke wijzen kan men cultuurintegratie bevorderen binnen familiebedrijven post-overname? Master Thesis

Hovanesian, Artavazd

Man-vrouwverschillen op het werk: Social Role Theory toegepast binnen zorg en welzijn Master Thesis

van der Does, Arjan

The Future of Africa: Investigating How Entrepreneurship Education Can Boost Technological Innovation In Sub-Saharan Africa Master Thesis

Ingrid Myklebost

Neuromarketing in Entertainment Media: To what extent does brand placement in the form of product placement and auditory support in film significantly influence brand affiliation? Master Thesis

Esmee van den Brink

Building Legitimacy at the Fringes: A Qualitative Investigation of Renewable Energy Crowdfunding platforms Master Thesis

Polina Atabekian

Value Creation in Online Bedroom Pop Scenes Master Thesis

Penelope Peta Frances Goemans

The effects of product claims on vegan dog food. Understanding the role of framing on purchase intent Master Thesis

Anne Smeets

‘(Dis)connecting’ - Interpersonal communication for young professionals during enforced home-based telework (HBTW). A qualitative study Master Thesis

Imke Greven

Does CSR communication matter? Understanding the effectiveness of CSR motives, CSR message frame and CSR fit when communicating about corporate-NGO partnerships Master Thesis

Jasmin Schade

Neutrality in situations of injustice. A critical exploration of corporate responses to Black Lives Matter Master Thesis

Abigail Luke

Creating Responsible Innovation in sub-Saharan Africa’s Digital Agricultural. A Case Study Approach Master Thesis

Diana Fletcher

“One of those brands that are always there”. A qualitative study on brand preference development among young consumers in the casual wear product category Master Thesis

Daria Panchenko

Made for Mobile. Exploring the effect of vertical video formats on online public television viewer experience Master Thesis

Derk Molijn

News personalization in the era of news algorithms. Know your social media news feed! - Is news personalization in the algorithmic age shaping reality? Master Thesis

Martha Breuseker

A Demand for Corporate Social Responsibility during COVID-19 Pandemic. The Case of Poland Master Thesis

Weronika Reiwer

A Political World: Brands and the Representation of Migrant Women in Advertising Master Thesis

Zeynep Akın

Exploring How Consumers Build a Preference for Financial Institution Brands Through the use of Bank Services. An analysis of consumer needs and identities Master Thesis

Patrick de Lange

The Digital New Museology Framework. A qualitative case study on fulfilling the museum’s societal role in the digital space Master Thesis

Selma Chrifi Alaoui

THE DEVELOPMENT OF BRAND PREFERENCE. An investigation into how consumers develop preference for beer brands over time Master Thesis

Ruben Bronsink

Long Live the Live-Stream: The viability of concert live-streams as a business model. Master Thesis

Djoeke Arianne Spiekhout

COMMUNICATION AND LEADERSHIP FOR CORPORATE SOCIAL RESPONSIBILITY. A qualitative study on Greek employees’ perception s of the CSR initiatives Master Thesis

Ioannis (Yannis) Sykianakis

F1’s We Race As One: a man’s world through the female consumer Master Thesis

Julia Keyner

Eating your feelings at home: Nutrition tracking experiences during the COVID-19 pandemic Master Thesis

Judd Elterman

The risks of online ambassadorship: can unethical organizational behavior spill-over on employee’s reputation? Master Thesis

Helene Attardi

Brand personality of sports brands on Instagram and TikTok A mixed-method approach examining the relationship between brand personality on social media and the consumer perception Master Thesis

Manon Derks

How do different forms of collaboration inform inclusive business models’ success? Master Thesis

Poelmann, Emma

The Social as a Diamond on the Horizon Master Thesis

Pim Tiddens

De beïnvloeding door managers van kennisdeling van teamleden Een onderzoek gericht op de publieke sector ‘zorg en welzijn’ Master Thesis

Vester, A.

Google Trends & Information Demand: Predicting Returns, Trading Volume and Volatility across Sectors and Timeframes Master Thesis

Bonanno, Julien

How drones could be of help in disaster response Master Thesis

Blijleven, Kim

Application of Machine Learning in Predicting Financial Fraud: Evidence from China Master Thesis

Liang, Jieyi

The Effect of IFRS on Tax Avoidance In Europe Master Thesis

Roussou, Souzana

The effect of female CEOs and female board representation on the retention of an acquired top management team Master Thesis

van den Nouwland, Vivian

Keuze in warmte; Verkennend onderzoek naar de noodzakelijkheid van keuzevrijheid tussen leveranciers bij warmtenetten Master Thesis

D. Allard (Dennis)

Een marathon, geen sprint; Aangrijpingspunten voor de stedelijke mobiliteitstransitie op basis van de percepties van stakeholders Master Thesis

S. van der Hijden (Sebastiaan)

SPONSORED CONTENT ON TIKTOK. A content analysis exploration Master Thesis

Mona Salpetrier

Blurring boundaries in beauty advertising. A multimodal critical discourse analysis. Master Thesis

Frauke van Dillen

“I don’t like it but that’s how it works”: Exploring Greek millennials’ perceptions of personalized advertising on Facebook and Instagram. Master Thesis

Kalliopi Tsatsarou

Exploring the relationship between music and movie preferences to diversity attitudes. What is the relationship between an individual’s music and movie preference and their diversity attitude? Master Thesis

Bethiah Getenet Negussie

Bloggers vs. Influencers. Can my next meal really be influenced by anyone? A study on the effects of digital platforms and review valence on consumers’ attitudes, perceived credibility and purchase intentions in regards to choosing a restaurant. Master Thesis

Raluca Blaga

We All Bleed Red: Brand Realism. Consumer Research on Menstrual Product Advertising Master Thesis

Rubina Brouns

The COVID-19 pandemic in the Dutch news. A framing analysis on the representation of COVID-19 by the Dutch online news media in 2020 and 2021. Master Thesis

Demi Holleman

The discussion of cosmetic surgery by Dutch female beauty & lifestyle YouTube influencers. A Multimodal Critical Discourse Analysis Master Thesis

Kyara Ririassa

“Framing female leaders in Italian newspapers: A mixed-method study” Master Thesis

Giulia Bidassi

Advertising, diversity statements, and the portrayal of inclusiveness. A comparative analysis of luxury and fast fashion brands Master Thesis

Elena Ferrari

The Never-Ending Hedonic Treadmill of Advertising in The Digital Age. An Empirical Study on The Effects of Social Media Advertising on Compulsive Buying, Customer Satisfaction and Life Satisfaction in Young Adults Master Thesis

Ka Yin Olivia Yuen

Representing Brand Identity through Body Positivity on Instagram. A Thematic Analysis of the Aerie Brand Master Thesis

Vinsensa Gerosa Sivinadia

A consumer perspective on Netflix’s recommender system. A qualitative analysis Master Thesis

Cannella Gerber

When tradition meets innovation: Ethical journalism in the digital age. An exploratory case study and critical discourse analysis Master Thesis

Florence van Baasbank

Seeing Double. The effects of YouTubers and TikTokers transferring sponsored content across social media platforms Master Thesis

Celine Martens

Does cultural diversity matter? Effects of higher education diversity communication on students’ responses Master Thesis

Iuliana Talmaciu

Gender inequality in online music production: A qualitative content analysis comparison of online audiences’ evaluation on cover performers of metal and popular music on YouTube Master Thesis

Marlene Lara Martinez Lobelle

Chinese audiences’ judgments on culturally incongruent product placement in movies. An online experiment Master Thesis

Zihao Jin

Sturing op verdichting met maatschappelijke meerwaarde Een onderzoek naar sturing en instrumenten voor het verkrijgen van meer maatschappelijke meerwaarde in centrumstedelijke gebiedsontwikkelingen Master Thesis

R. Rodrigo (Ramon)

Private Autonomous Vehicles. The compatibility of privacy regulation and innovation in autonomous vehicles Master Thesis

Maximilian C. Mathysen Gerst

HOW PROMOTIONAL MESSAGES GO GREEN. A quantitative research on how activating motives in promotional messages about wall insulation can influence households’ intentions to implement this measure Master Thesis

Katayoun Mehrpou

Representing disability: A research focusing on the representation of athletes with a disability in the Dutch public broadcasting system over the last six years. Master Thesis

Eva van’t Hoog

Precarity en double: The Effect of COVID-19 on Musicians. The case of Greece Master Thesis

Zografini Maria

“I Feel Very Attacked!”: RuPaul’s Drag Race Fans’ Perception on Fandom Toxicity An exploration of fans’ attitudes towards the relationship between reality television’s structured narrative and online hate speech Master Thesis

Hsuan-Chih Kuo and Dr. William McCarthy

The battle of the generations: the difference in news sources, motivations and information literacy between baby boomers, gen X, millennials and gen Z. A quantitative study Student Master Thesis

Emma Peijnenburg

Digitalization in the luxury fashion industry. A case study on two major fashion houses and their branding strategies in a suddenly digital landscape Master Thesis

Christine Lieu

“O Funk tá tranquilo o tá favorável?”. A qualitative content analysis on the representation of Funk by news media in Brazil, the US and UK Master Thesis

Louis-Andrea SIGNORA

“Oh my god, it moves!” A qualitative analysis of how millennials experience conversational agents of financial institutions. Master Thesis

Gunansh Singh

SLEEPING CITIES APPROACHING THE END OF THE TUNNEL. How musicians within Cultural & Creative Industries are coping with the consequences of the COVID-19 pandemic and how this crisis exposes precarity. Master Thesis

Hakan Gavaz

The Harry Potter fandom and the fall of J.K. Rowling: A dying community? A look at the impact of J.K. Rowling’s actions on the Harry Potter fan community on YouTube Master Thesis

Michelle van Leeuwen

PRECARITY OF FREELANCERS IN DUTCH CULTURAL AND CREATIVE INDUSTRIES Master Thesis

Bowen Lyu