Publications from 2022
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September 2022
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Improving Repair Policies in the Bicycle Industry: Predictive Maintenance with Machine Learning Master Thesis
September 2022 -
The predictive power of Twitter sentiment for forecasting cryptocurrencies’ short-term price movements Master Thesis
September 2022 -
September 2022
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The Importance of Digital Maturity: Impact of Digital Maturity on the Performance of Dutch Firms Master Thesis
September 2022 -
September 2022
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September 2022
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September 2022
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Changing job seeker’s attitudes for professional networking success: An other-oriented approach on networking effectiveness Master Thesis
September 2022 -
The Five Archetypes of Well-being: Exploring the Concept of Well-being Through Movie Figures Master Thesis
September 2022 -
June 2022
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June 2022
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June 2022
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How do personality characteristics and review features impact persuasion effectiveness Master Thesis
June 2022 -
How did the Covid-19 pandemic affect diversity communication among Global 500 companies? Master Thesis
June 2022 -
June 2022
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June 2022
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June 2022
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June 2022
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June 2022
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June 2022
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June 2022
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Feyenoord and their strong bond with the city of Rotterdam A thematic content analysis of brand identity building on Instagram Master Thesis
June 2022 -
‘Quality Television’ on Netflix: Uncovering the Dynamics of Cultural Capital in Television Viewing on Netflix. Master Thesis
June 2022 -
June 2022
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THE POWER OF PODCASTS: FEMINIST DISCOURSES OF MUSLIM WOMEN IN THE DIGITAL PUBLIC SPHERE Master Thesis
June 2022 -
June 2022
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June 2022
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Branding Positioning in the Digital Age: A case of Balenciaga’s Digital Creative Partnerships Master Thesis
June 2022 -
June 2022
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VIDEOGAME SPACES AS POLITICAL OPPORTUNITIES Videogames and affordances for in-game activism Master Thesis
August 2022 -
July 2022
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June 2022
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June 2022
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August 2022
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What makes employees tick? How corporate culture sustains employee engagement in startups A Case Study Master Thesis
June 2022 -
June 2022
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In Media We Trust? Mainstream media perceptions and media trust of Moroccan Dutch citizens in the Netherlands Master Thesis
June 2022 -
The Humorless Lesbian in The Digital Age An ethnographic look into the use of humor by queer women on TikTok Master Thesis
June 2022 -
Het Jeugdjournaal in een veranderend medialandschap De invloed van hybriditeit en publieklogica op het Jeugdjournaal Master Thesis
June 2022 -
June 2022
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Waste level forecasting for ARS Traffic and Technology Master Thesis
September 2022 -
Shops and the Metaverse: What does the future hold? Master Thesis
June 2022 -
June 2022
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June 2022
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June 2022
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June 2022
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June 2022
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June 2022
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Queering the stage: MUBI and the impact of streaming on the framing of queer identities for university students Master Thesis
June 2022 -
June 2022
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Innovation in music festivals The case of DGTL, EXIT Festival and Glastonbury Festival Master Thesis
June 2022 -
June 2022
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June 2022
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The captivating magic of fandoms A qualitative study about long-term fan engagement with the Harry Potter franchise Master Thesis
June 2022 -
Reporting the past: representation of the Fall of Vukovar in Croatian daily newspapers Master Thesis
June 2022 -
June 2022
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June 2022
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Service Marketing Strategies – Investigating Current Practices and Related Challenges of Luxury Hotels in Finnish Lapland Master Thesis
June 2022 -
Challenging or Reinforcing Stereotypes? How Body Diversity is Portrayed in Dutch Underwear Advertisements Master Thesis
June 2022 -
De betekenisgeving aan etniciteit in het Nederlands televisiecommentaar tijdens wedstrijden van het Nederlands elftal Master Thesis
June 2022 -
June 2022
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Advertising social identities: Inclusive representations of race, ethnicity and gender in marketing campaigns of makeup brands Master Thesis
June 2022 -
June 2022
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The Race to Cultural Diversity A qualitative study on journalists' perception of cultural diversity in fashion Master Thesis
June 2022 -
June 2022
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Judge this magazine by its cover: A thematic analysis of Cosmopolitan’s ideal cover girl through femvertising (2013-2022) Master Thesis
June 2022 -
June 2022
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Zooming in to connect: Internal communication and employee engagement of remote workers during the Covid-19 pandemic Master Thesis
June 2022 -
An investigation of the motives that drive consumers to engage in eWOM about consumer goods. Master Thesis
June 2022 -
June 2022
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June 2022
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When more is more: The effect of mixed appeals on donation behavior in charity advertising Master Thesis
September 2022 -
Exiting for the Right Reasons Master Thesis
September 2022 -
Museums are closed. Now what? Strategic Communication Employed by Museums on Instagram during the COVID-19 pandemic Master Thesis
June 2022 -
June 2022
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Crossing personal boundaries or enhancing engagement? The effect of personalized advertisements on consumer’s response Master Thesis
June 2022 -
I Nudge You to Buy a Reusable Cup The effect of nudging on consumers' purchase intention and willingness to pay Master Thesis
June 2022 -
July 2022
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June 2022
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The relevance and practice of strategic vision in the context of European Independent Record Labels strategy-making Master Thesis
June 2022 -
June 2022
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June 2022
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June 2022
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The Role of Gender Stereotyping in Influencer Content on Instagram in Identity Construction of Dutch Female Influencers Master Thesis
June 2022 -
CSR transparency and consumers’ outcomes Master Thesis
June 2022 -
How the Black Lives Matter movement mediates digital activism practices on Instagram towards cases involving police brutality Master Thesis
June 2022 -
June 2022
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Shaping the Female Teen: A qualitative study on the portrayal of female characters in teen dramas Master Thesis
June 2022 -
Material girls Exploring the Black girl luxury movement through the lens of media reception theory Master Thesis
June 2022 -
June 2022
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This is what plays at Videoland RTL Netherlands’ marketing strategy in a changing media industry Master Thesis
June 2022 -
The “funding secured” tweet crisis: An evaluative study on the crisis response of Elon Musk and the reaction of audience Master Thesis
June 2022 -
June 2022
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June 2022
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June 2022
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A CEO’s charismatic personality is connected to the company’s business success in terms of profit and brand image Master Thesis
June 2022 -
June 2022
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June 2022
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June 2022