Publications from 2017
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Your Preferences depend on your Mood Master Thesis
July 2017 -
A study about disgust and arousal in the context of an advertised identified victim in charity donation. Master Thesis
August 2017 -
August 2017
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The effect of body comparison with Facebook friends on motivations and buying intentions Master Thesis
July 2017 -
July 2017
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The influence of social comparison on people’s interest and purchase intention of luxury branded clothing Master Thesis
July 2017 -
July 2017
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Why marketers should use smiling and attractive models Master Thesis
July 2017 -
Do we buy from dark clowns? Master Thesis
July 2017 -
July 2017
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I owe it to my followers. Drivers of perfectionistic self-presentation on Instagram and its relationship to brand interaction Master Thesis
July 2017 -
July 2017
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July 2017
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July 2017
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The Role of Ethics in M&As Master Thesis
July 2017 -
What happened to my brand? How brand redeployment strategies after an acquisition influence consumer brand loyalty Master Thesis
July 2017 -
July 2017
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July 2017
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July 2017
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When Art Meets Fashion: A study on perceived authenticity in collaborations between fashion brands and artists Master Thesis
July 2017 -
The effect of offensive communication and the mediating effect of authenticity on voting behaviour in politics Master Thesis
August 2017 -
Corporate Social Responsibility marketing in the fashion industry: Luxury vs. Fast Fashion Master Thesis
July 2017 -
August 2017
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July 2017
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July 2017
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July 2017
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A stage to engage: An analysis of importance in maximizing engagement on Facebook brand pages Master Thesis
August 2017 -
July 2017
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Communicating The Impact of Climate Change and Flooding in the Flood-Prone Area of Rotterdam Master Thesis
July 2017 -
July 2017
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Effects of Presenting Consequences on Understanding Risk Master Thesis
August 2017 -
Effect of health risk presentation on risk perception and mitigation intention, by example of air pollution index coloring Master Thesis
July 2017 -
Would You Purchase Palestinian Craft Beer? Does Country of Origin affect Purchase Intentions among Dutch Consumers? Master Thesis
July 2017 -
August 2017
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Building strong brands in an online world Master Thesis
July 2017 -
July 2017
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Default Shopping Lists to Nudge Healthy Behavior Master Thesis
July 2017 -
How to drive students to a healthier lunch choice? Master Thesis
July 2017 -
July 2017
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Nudging the online sales of fruit and vegetables Master Thesis
August 2017 -
July 2017
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July 2017
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July 2017
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Appealing to altruism versus egoism in cause-related marketing campaigns: the moderating effect of product-cause fit Master Thesis
July 2017 -
Mobile Marketing: Perceived Effectiveness of Location-Based versus non-Location-Based Advertisings Master Thesis
July 2017 -
July 2017
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August 2017
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The determinants of online review helpfulness on Amazon.com and the effect of product price Master Thesis
August 2017 -
July 2017
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The Preferred Facebook Advertising on Mobile News Feed for Generation Y Users in the Netherlands Master Thesis
July 2017 -
How do Emotions Drive Organic Food Purchase? Master Thesis
August 2017 -
July 2017
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The influence of greenwash on perceptions of green products among three generations of consumers Master Thesis
July 2017 -
July 2017
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Label Certifications: A Choice of Heart and Brain? Master Thesis
July 2017 -
July 2017
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Pay now vs. pay later: stability of choices and satisfaction when paying online is nudged Master Thesis
July 2017 -
Does habit strength affect nudge effectiveness? Master Thesis
July 2017 -
August 2017
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July 2017
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August 2017
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August 2017
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July 2017
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Social media marketing beyond lead generation: Implications for business-to-business companies Master Thesis
July 2017 -
July 2017
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The B2B Brand Inside Master Thesis
July 2017 -
August 2017
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July 2017
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Brand Communities in Financial Services: An Assessment of the Determinants of Customer Loyalty to Social Trading Platforms Master Thesis
July 2017 -
Behavioural Segmentation with Product Network Master Thesis
August 2017 -
The implication of product network on decision-making Master Thesis
August 2017 -
The Influence of Online Word of Mouth on the brand image formation process for unknown companies Master Thesis
July 2017 -
The influence of upward social comparison on conspicuous consumption, in the context of social media Master Thesis
July 2017 -
How Social Class Influences the Charitable Behaviour Master Thesis
July 2017 -
Encouraging consumers to recycle their used fashion Master Thesis
August 2017 -
Unfolding Circularity: Addressing Barriers to Circular Business Model Innovation in the Dutch Business Environment Master Thesis
August 2017 -
Eco-labels in the tourism industry: Communication that ensures sustainable consumer behavior Master Thesis
July 2017 -
A Critical Account on the Quest for Self Understanding, as Formulated by Elizabeth Anderson Master Thesis
July 2017 -
Volunteering in Depleted Job Designs Master Thesis
August 2017 -
Cross-border acquisitions in emerging countries: The role of host country corruption on entrants’ ownership mode choices Master Thesis
July 2017 -
July 2017
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The undeniable future: The effect of generation on the control and influence of the founding family Master Thesis
July 2017 -
When innovation becomes even more complex: The effect of employee turnover on absortpive capacity Master Thesis
August 2017 -
The influence of individual antecedents on absorptive capacity: A persuasion perspective Master Thesis
July 2017 -
Connecting Knowledge: The relationship between Leadership, Absorptive Capacity & Innovative Performance Master Thesis
July 2017 -
July 2017
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The influence of the political regime on the location choice of a state-owned multinational Master Thesis
July 2017 -
August 2017
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How do TMT educational level and accountability influence structural differentiation and contextual ambidexterity? Master Thesis
July 2017 -
Relationship Learning and its Influence on Business Model Innovation - The Moderating Effect of Environmental Dynamism Master Thesis
July 2017 -
Foreign Direct Investment and National Innovation: Moderating Role of National Absorptive Capacity Master Thesis
July 2017 -
August 2017
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The relationship between Environmental Dynamism and Management Innovation. The mediating role of Leadership style Master Thesis
July 2017 -
Shareholder Dissent and Board Turnover - The Influence of Engaged Institutional Investors on Corporate Governance in Germany Master Thesis
July 2017 -
The Impact of Ownership Power Distribution on the Relationship Between Shareholder Dissent and Board Turnover Master Thesis
July 2017 -
Fighting against Managerial Myopia: Women come on Board! Master Thesis
July 2017 -
It’s about the way you say it: The language use of an acquisition announcement and its influence on stock market returns Master Thesis
July 2017 -
July 2017
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Discovering the supposed bidirectionality between corporate reputation and the CSR policy of a firm Master Thesis
July 2017 -
Discovering the Plurality of Enabling Change Through the Lens of Reconfiguration Capabilities Master Thesis
July 2017