Publications from 2022
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What are the morals of a machine? Master Thesis
July 2022 -
July 2022
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July 2022
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Investigating the impact of evaluative conditioning on brand attitude for low versus high involvement products Master Thesis
July 2022 -
July 2022
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The Effects of Social Identity Threat, Need for Symbolism and Non-Ownership Salience on Access-Based Consumption Master Thesis
July 2022 -
July 2022
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July 2022
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July 2022
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Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
July 2022 -
July 2022
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The effect of disgust in advertisements on consumers’ purchase intention for fast fashion items and sustainable fashion items. Master Thesis
July 2022 -
The influence of temperature cues on donation behaviour, moderated by message valence. Master Thesis
July 2022 -
The impact of a “sustainable” identity on consumer intentions of buying dematerialized goods Master Thesis
July 2022 -
Products and Identity in the Digital Age - Does the Materiality of Products Affect Our Emotions in Identity-Based Consumption? Master Thesis
July 2022 -
A study on the effect of aligning consumer incidental emotions and integral emotions in advertising. Master Thesis
July 2022 -
July 2022
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July 2022
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Empathy Appeals in Cause-Related Marketing Master Thesis
July 2022 -
Tangible vs. Intangible Donations: Influencing donating behaviour through item donations Master Thesis
July 2022 -
July 2022
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Perfect Personalization: Defining the Boundaries for when Personalization is Taken too far Master Thesis
July 2022 -
Visual Storytelling Ads vs. Factual Ads on Instagram: Does Transporting Viewers Foster Digital Customer Engagement? Master Thesis
July 2022 -
July 2022
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The influence of Augmented Realty on customer engagement in branded mobile applications (apps) Master Thesis
July 2022 -
July 2022
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July 2022
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Customer engagement on Instagram: the impact of context on the engagement of informational and emotional Instagram posts Master Thesis
July 2022 -
The role of parasocial interaction in fostering customer loyalty through branded applications Master Thesis
July 2022 -
To Engage Or Not To Engage? The Influence Of Brand vs. Influencer Branded Content On Customer Engagement On Instagram Master Thesis
July 2022 -
July 2022
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July 2022
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July 2022
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The Effect of Automated Feedback on Consumers’ Willingness to Share in Mass Customization Master Thesis
July 2022 -
I share, I feel happy: The Impact of Social Sharing on Sharers’ Happiness in the Fashion Industry Master Thesis
July 2022 -
July 2022
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A new era of place ambassadorship Master Thesis
July 2022 -
July 2022
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Creative advertising: is it necessary for all products? Master Thesis
July 2022 -
July 2022
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A good sketch is better than a long speech: The effect of visual information in eWOM messages on purchase intentions Master Thesis
July 2022 -
July 2022
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July 2022
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July 2022
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July 2022
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Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
July 2022 -
July 2022
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July 2022
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July 2022
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July 2022
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July 2022
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Consumer Culture Theory (CCT) and Qualitative Research Master Thesis
July 2022 -
The Dark Sides of Instagram: A qualitative study on young women's experiences with Instagram Master Thesis
July 2022 -
Triggering Pro-environmental Behavior: The Impact of Message Framing on Risk Perception Master Thesis
July 2022 -
July 2022
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July 2022
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July 2022
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July 2022
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July 2022
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On the hunt for pre-loved fashion items: Nudging consumers towards collaborative fashion consumption Master Thesis
July 2022 -
July 2022
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Want to be bright? Eat right! Nudging consumers towards healthy alternatives at a breakfast buffet. Master Thesis
July 2022 -
The influence of cultural differences on purchasing behaviour for personal luxury goods Master Thesis
July 2022 -
National Culture and Social Media Use across Countries Master Thesis
July 2022 -
The Millennial Male Perspective: The Effect of Multi-Ethnic Advertising on Purchase Probability Master Thesis
July 2022 -
July 2022
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July 2022
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What makes that wine, fine? Master Thesis
July 2022 -
The Moderating role of the Attitude towards Inclusiveness on the effectiveness of LGBTQ Advertising Images Master Thesis
July 2022 -
The potential of system 1 and system 2 digital nudge elements to foster a healthier food purchase intention online Master Thesis
July 2022 -
July 2022
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Effectiveness of emotional versus rational appeals in advertising for different product and personality types Master Thesis
July 2022 -
July 2022
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July 2022
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July 2022
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How can emotions pride & guilt in green advertisements, activate food waste reduction behaviour? Master Thesis
July 2022 -
July 2022
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Can products be pretty just because you say so? The effect of marketing copy on consumers’ aesthetic perception. Master Thesis
July 2022 -
July 2022
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July 2022
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Effective Advertising for Live Music Events Master Thesis
July 2022 -
July 2022
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July 2022
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Making Quantitative Calorie Information Count Master Thesis
July 2022 -
Evaluating sustainable options: how environmental labels can influence consumer behavior Master Thesis
July 2022 -
July 2022
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July 2022
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Are physical albums still relevant? Finding the key to reviving the physical album market Master Thesis
July 2022 -
Dematerialization of Consumption: Sharing Economy, Virtual Realities, and (Digital) Possessions Master Thesis
July 2022 -
Optimizing Banner Ads Master Thesis
July 2022 -
To what extent are purchase intentions of sustainable grocery products online influenced by website design? Master Thesis
July 2022 -
Website morphing for product catalog navigation Master Thesis
July 2022 -
Comparing the impact of website personalization and website price discounts on visitors’ purchase intentions Master Thesis
July 2022 -
Empathic Concern, Personal Distress and the Association with Purchase Intention and Willingness To Pay for Sustainable Apparel Master Thesis
July 2022 -
A Product’s Price is Irrelevant, until it’s not: Incidental Price Effect on Willingness to Pay in an Online Environment Master Thesis
July 2022 -
July 2022
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July 2022
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The Influence of Gamification Principles on Consumer Engagement, with the Mediating Role of Hope and Compulsion Master Thesis
July 2022 -
The effects of formal and informal institutions on the governance designs of International Joint Ventures Master Thesis
July 2022 -
July 2022