Publications from 2020
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CSR in Businesses: A Comparative Analysis of B2B and B2C Automobile Companies in India Master Thesis
November 2020 -
Reversing the irreversible: The role of media format in the persistence of false claims in advertisements Master Thesis
November 2020 -
Customised by You: How Consumers Perceive and Respond to the Framing of the Customisation Process Master Thesis
November 2020 -
Mandated disclosure regulation and (radical) innovation Master Thesis
November 2020 -
Employee Service Quality in the Fashion Industry Master Thesis
November 2020 -
November 2020
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“When the wells dry up, we’ll know the value of water” How is A.I being used in water resource management? Master Thesis
June 2020 -
After the Gold Rush Understanding how millennials give meaning to vinyl in today’s digitalized music market Master Thesis
June 2020 -
June 2020
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‘Intelligence that will win this war’: Investigating Artificial Intelligence for Conservation Master Thesis
June 2020 -
June 2020
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June 2020
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Entertainment’s biggest fan An analysis of Netflix’s brand in Germany established through social media marketing on Instagram Master Thesis
June 2020 -
A woman in Chanel is still a woman: A qualitative study on the portrayal of women in adverts for luxury brands in Vogue. Master Thesis
June 2020 -
“BITCH I’M BACK BY POPULAR DEMAND” Gender Identity and Different Feminist Discourses in Beyoncé’s Music Master Thesis
August 2020 -
June 2020
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June 2020
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June 2020
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June 2020
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June 2020
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June 2020
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“The globalization of pop music in 2019: An analysis of the Anglo-American, Spanish, and South Korean music markets.” Master Thesis
June 2020 -
June 2020
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A story of immersion: The design and production process behind the storytelling of immersive museums and art exhibitions Master Thesis
June 2020 -
December 2020
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Where to next: The role of social media in Greek consumers’ decision-making process regarding traveling plans. Master Thesis
June 2020 -
June 2020
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June 2020
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The implementation of Learning Principles in God of War An auto-ethnography on how entertainment and education can be combined Master Thesis
June 2020 -
Media Diplomacy in News Coverage of the Crimean Crisis by British and Chinese State-owned Media Outlets in 2014-2015 Master Thesis
June 2020 -
The impact of the use of gamification in Corporate Social Responsibility communication on Millennials Master Thesis
June 2020 -
Pioneering in the new omnichannel environment How beauty brands differentiate themselves with cross-channel synergies Master Thesis
June 2020 -
June 2020
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Building Brands through Online Communities A Rhetorical Analysis of the Case of Benefit Cosmetics Master Thesis
June 2020 -
May 2020
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June 2020
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June 2020
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Games of Belonging Depiction of Athletes of Turkish Descent in German Football Broadcasts Master Thesis
June 2020 -
The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship Master Thesis
June 2020 -
June 2020
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Artists or Savvy Entrepreneurs? Why not both! Visual artists and their self-identity on YouTube Master Thesis
June 2020 -
June 2020
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The case for a non-essentialist feminist collectivity An exploration into conceptions of feminist subjectivity and collectivity Bachelor Thesis
November 2020 -
June 2020
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Which motivations lead football fans to engage with the team on Instagram? A quantitative research Master Thesis
June 2020 -
June 2020
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June 2020
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June 2020
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Saving mortality with immorality A study exploring the justification of immoral characters in movies and series Master Thesis
June 2020 -
Online art for everybody’s sake How emerging visual artists market their personal brand on social media Master Thesis
June 2020 -
June 2020
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June 2020
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November 2020
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Ensuring Lasting Impressions: The need for Private Development Initiatives to Implement Effective Exit Strategies Master Thesis
November 2020 -
How to Value Loss Firms? The Omitted Public Accounting Information Elements in Ohlson's Valuation Model Master Thesis
November 2020 -
The influence of individual traits and privacy concerns on the attitude towards personalised advertising Master Thesis
November 2020 -
June 2020
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Come Play Along! An Exploration of How Advertisers are Using Playful Strategies in Print Advertising Master Thesis
June 2020 -
De representatie van etniciteit en huidskleur in het Nederlandse televisiecommentaar van voetbal en tennis Master Thesis
June 2020 -
June 2020
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Building the New Beauty Cult Exploring the Rhetorical Processes of Identification on the Example of the Beauty Brand Glossier Master Thesis
June 2020 -
PLAYIFICATION AND GAMIFICATION IN SOCIAL MARKETING Master Thesis
June 2020 -
June 2020
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June 2020
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June 2020
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June 2020
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June 2020
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June 2020
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A ‘dog’s breakfast’ If and how marketers can about-face the ecological paw print consumers leave on the pet food industry Master Thesis
June 2020 -
Framing of (corporate involvement in) Amsterdam Pride A content analysis of Dutch news media reports Master Thesis
June 2020 -
June 2020
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June 2020
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June 2020
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The effects of internal and external CSR on employees’ online ambassadorship intentions. Exploring the differences. Master Thesis
June 2020 -
The art gallery in the digital age: How can galleries sustain their businesses in times of digital business transformation? Master Thesis
June 2020 -
June 2020
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June 2020
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The Relation between Augmented Reality and its Spatial Context Conceptualising the defining features of AR Master Thesis
June 2020 -
June 2020
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June 2020
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Who can change our minds?: Key factors of online travel communities’ influence on travel intention Master Thesis
June 2020 -
June 2020
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June 2020
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June 2020
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June 2020
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November 2020
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August 2020
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Knowledge inflows and business model innovation: the moderating effects of senior team attributes Master Thesis
July 2020 -
June 2020
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Scale-ups: Dynamische vaardigheden voor snelle groei Master Thesis
October 2020 -
De invloed van IT capaciteiten op organisatie agility Master Thesis
July 2020 -
July 2020
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June 2020
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STRATEGISCHE FLEXIBILITEIT DOOR INTEGRATIE-INNOVATIE Master Thesis
August 2020 -
Uitvoering & Beheer bijt in eigen staart Grip op de doorlooptijd van het oplossen van Incidenten bij gemeente Den Haag Master Thesis
August 2020 -
July 2020
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De rol van ambidexe organisatiestructuren & innovatieve cultuur op het proces van businessmodel innovatie Master Thesis
May 2020 -
August 2020
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June 2020
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Governance Mechanisms and Opportunism during the COVID19 crisis within the European Chemical Bulk Industry Master Thesis
August 2020