Publications from 2023
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April 2023
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Inventory Inaccuracies at a Diesel Tank Manufacturer Master Thesis
July 2023 -
Understanding the hoarding behavior of consumers regarding electronics: turning reasons into strategies Master Thesis
July 2023 -
July 2023
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July 2023
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Turning Opportunities into Reality: How to Improve the Implementation of Procurement Cost-Saving Ideas Master Thesis
July 2023 -
Optimizing inventory performance through optimal clearance actions for overage inventories: a study at bol.com Master Thesis
July 2023 -
An Empirical Exploration of The Influence of Monopoly in Deep Sea Shipping Market on International Logistics Performance Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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July 2023
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Developing a Practical Framework That Facilitates a Structured and Data-Driven Approach to Trade Lane Management Master Thesis
July 2023 -
More collaborative vs. more competitive behavior than expected in buyer-supplier negotiations Master Thesis
July 2023 -
Anchoring in Buyer-Supplier Negotiations Master Thesis
July 2023 -
The impact of logistic service on customer satisfaction in the fresh food e-commerce industry Master Thesis
July 2023 -
The impact of traffic congestion on online food delivery and order completion times, in the context of ghost kitchens Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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The impact of a changing distribution mix Master Thesis
July 2023 -
What methods reduce barriers to green procurement practices in the food industry in Europe? Master Thesis
July 2023 -
Scenario-Based Depot Location Planning and Analysis for Efficient Plant Tray Circulation in European Markets Master Thesis
July 2023 -
July 2023
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An Extension of the Scope: NFRD vs. CSRD Master Thesis
July 2023 -
Creating a decision framework for the make-, buy- or ally decision for food departments in nursing homes Master Thesis
July 2023 -
Online restaurant delivery platforms: The impact of the restaurants’ rating on customer engagement Master Thesis
July 2023 -
Potentials and Risks of Automating Buyer-Supplier Negotiations via Artificial Intelligence Master Thesis
July 2023 -
Increasing Healthy Eating Behavior: Effectiveness of Risk Message Framing on Personal Risk Perception and Risk Mitigation Master Thesis
July 2023 -
Do open choice incentivization, and guided review requests lead to a higher motivation in beauty e-shoppers to create eWOM? Master Thesis
July 2023 -
Word of Mouth in a digital age Master Thesis
July 2023 -
The Online Choice Environment Master Thesis
July 2023 -
Word of Mouth in the digital age: Influence of restaurant attributes in online reviews on customer visit intentions Master Thesis
July 2023 -
Visualizing Persuasion: Unraveling the Impact of Word Clouds on Consumer Persuasion and Purchase Willingness in Hotel Review Master Thesis
July 2023 -
The Impact of Online Review Quality on Purchase Intention: The Moderating Role of Brand Image Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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The effects of social media influencer attributes on Generation Z's sustainable clothing disposal intention Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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July 2023
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July 2023
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How to Exploit Creativity in Marketing: Assessment of the Relevance of Creative Advertising in the Era of eWOM Master Thesis
July 2023 -
Susceptibility to the Narrow-Taste Effect: Exploring the Roles of Identity Relevance and Perceived Accuracy Master Thesis
July 2023 -
July 2023
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Exploring the potential of Artificial Intelligence to mitigate shame in healthcare for improved treatment seeking Master Thesis
July 2023 -
Tuning the Algorithm: The Impact of Modification on the Evaluation of AI-Empowered Music Recommendation Systems Master Thesis
July 2023 -
Greenwashing gone viral: Do not risk your reputation Master Thesis
July 2023 -
Does influencer size matter? – The effect of influencer size on advertising effectiveness Master Thesis
July 2023 -
Beyond Pricing: Uncovering the Link between Package Size and Consumers' Purchase Likelihood across Healthy and Unhealthy Foods Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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Nudging and its Effect on Sustainable Food Consumption Master Thesis
July 2023 -
When a lot becomes too much Master Thesis
July 2023 -
July 2023
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July 2023
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The role of one’s meat attachment on the effectiveness of different plant-based ad appeals Master Thesis
July 2023 -
July 2023
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Use of Fear Appeals in Anti-Vaping Campaigns: The Effect of Fear Appeal Intensity and Smoker Status Master Thesis
July 2023 -
July 2023
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A study on the impact of reputation systems on consumers’ willingness to pay for secondhand clothing on online marketplaces Master Thesis
July 2023 -
Social credit scores: Impacts on attitudes, interpersonal interactions, and society welfare Master Thesis
July 2023 -
July 2023
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July 2023
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Consumer recycling behavior: Shifting consumers towards sustainable disposing of mobile phones Master Thesis
July 2023 -
July 2023
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The impact of social influence, attitude and reference groups on the purchase intention of electric vehicles Master Thesis
July 2023 -
July 2023
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June 2023
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Unveiling the Power of Customization Interfaces on eWOM: By-attribute or By-alternative? Master Thesis
July 2023 -
Look what I’ve bought! Sharing a luxury product customization experience and the effect on satisfaction towards the product Master Thesis
July 2023 -
July 2023
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Generating word of mouth: the impact of low degree of freedom when customizing a luxury bag Master Thesis
July 2023 -
The Effects of Brand Familiarity, Privacy Concerns, and Purpose of Use on Consumers’ Intention to Purchase Consumer Wearables Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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Consuming to be different: Do feelings of individualism and the need to express them influence brand loyalty among consumers? Master Thesis
July 2023 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
July 2023 -
Mind your emotions, mind your wallet: The role of emotion and emotion regulation in consumer behavior Master Thesis
July 2023 -
The effect of emotions on the healthiness of food choices: exploring the moderating role of convenience in food preparation Master Thesis
July 2023 -
July 2023
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July 2023
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July 2023
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A deeper look at the role of fear: Can negative message framing affect consumer consumption of protein supplements? Master Thesis
July 2023 -
Online impulsive buying behavior: The effects of emotions and reappraised emotions on online consumption Master Thesis
July 2023 -
July 2023
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I’ve got 99 problems, so let’s go shopping Master Thesis
July 2023 -
July 2023
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July 2023
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The Effect of City Brand Anthropomorphism on Brand Evaluation: The Moderating Effect of Power Distance Master Thesis
July 2023 -
July 2023
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July 2023
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An Analysis of Video Game Reviews on Steam: Exploring What Drives Players’ Engagement and Satisfaction Master Thesis
July 2023 -
July 2023
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The Effect of Packaging Color Temperature and Nutri-Score Label on Consumer Perceptions and Purchase Intentions Master Thesis
July 2023 -
When the Nutri-Score meets the organic label Master Thesis
July 2023